Digital Communications Specialist; Map & Wayfinding Solutions

Digital Communications Specialist (Map & Wayfinding Solutions)

Position Title:

Digital Communications Specialist (Map & Wayfinding Solutions)
Department:
Office of University Communications
Job Type: Full‑Time

Navigating a large university should feel seamless, informative, and welcoming—and at the University at Buffalo (UB), we’re reimagining that experience. If you are a digital communications professional who thrives at the intersection of content, user experience, and technology, UB has an exciting opportunity for you as the Digital Communications Specialist (Map & Wayfinding Solutions) in the Division of University Communications.

In this newly created role, you will shape and steward UB’s next‑generation enterprise map and way finding platform—an essential digital experience that connects people to places, enhances accessibility, and brings our campuses to life.

University Communications provides strategic leadership for UB’s communications and marketing, including news media relations, brand management, creative design, and digital strategy. The Digital Communications Specialist will lead content coordination and governance for UB’s enterprise digital map and way finding product.

This position ensures that map content is accurate, accessible, on‑brand, and audience‑centered. The incumbent will coordinate with Facilities, UBIT, and units responsible for specific data layers such as parking, dining, accessibility routes, and points of interest. Working collaboratively with a cross‑divisional stakeholder committee, the specialist will help align product evolution—such as feature prioritization and data layer expansion—with institutional priorities and user needs.

• Serve as the day‑to‑day business owner of the map and way finding platform.
• Lead content management, contributor training, and cross‑divisional coordination.
• Co‑develop the product roadmap in partnership with Facilities and UBIT.
• Chair (or co‑chair) the enterprise map governance committee.
• Ensure the map platform evolves to meet user expectations and institutional standards for accessibility, inclusivity, and brand integrity.
• Support UC digital products, content initiatives, and process improvements as needed.

UB offers a comprehensive benefits program that exceeds salary alone, including health and retirement plan options and a hybrid work modality. For more information, visit the benefits website.

The University at Buffalo (UB) is one of America’s leading public research universities and a flagship of the State University of New York system. It is a member of the Association of American Universities (AAU) and is renowned for research, creative activity, and a global perspective.

Education: Bachelor’s degree and two (2) years of progressively responsible full‑time work experience as a professional communicator with experience in digital communications, project coordination, or content management, or an equivalent combination of education and professional experience.

Experience:

• Working knowledge of, and real‑world experience with, planning, managing and executing digital communications initiatives.
• Proven ability to coordinate complex, multi‑stakeholder digital initiatives across departments or organizational units.
• Demonstrated advanced oral and written communications skills, with exceptional attention to detail.
• Superior organizational and documentation skills, with the ability to manage multiple concurrent projects.
• Professional experience that includes:
  • Creative problem solving that can scale to enterprise services
  • Strong interpersonal skills, engaging and collaborating with team members of all levels and across departments and disciplines
  • Ability to manage multiple projects and tight deadlines in a time‑sensitive environment
  • Resourceful, self‑learner with exceptional attention to detail

Experience:

• Leadership experience in higher education.
• Familiarity with data visualization and/or mapping platforms (e.g., ArcGIS Online, ArcGIS Experience Builder, Google Maps, etc.).
• Experience developing…