Digital Product Specialist, University Communications

Behind every effective digital experience is a set of tools, systems, and processes that make it all work.
University Communications at the University at Buffalo (UB) has an exciting opportunity for a Digital Product Specialist who takes pride in making digital platforms work better for the people who rely on them every day. In this role, you’ll help keep UB’s enterprise web and digital communication tools running smoothly, support users across campus, and improve how the university documents, measures, and optimizes digital experiences.

If you are detail‑oriented, service‑minded, and energized by the intersection of content, technology, and continuous improvement, this is a great opportunity to contribute to the systems that power UB’s digital presence.

This is an on-campus position with the option for a hybrid work modality, subject to university policy
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University Communications (UC) provides strategic leadership for UB’s communications and marketing, including news media relations, brand management, creative design, and digital strategy. Within this framework, the Digital Product Specialist supports enterprise platforms and services that help UC and campus users publish, maintain, measure, and improve UB’s digital experiences.

Reporting to the Digital Products and User Experience Manager, the Digital Product Specialist contributes to scalable support models by providing platform operations support, help ticket triage, training and documentation services, analytics enablement, and continuous quality monitoring. The role collaborates closely with colleagues within UC and partners across campus to help ensure digital communication tools are usable, reliable, and well supported.

• Providing platform operations support and help request triage for UB’s content management system (UBCMS) and other UC-supported enterprise digital tools.
• Developing and maintaining training materials, documentation, and user communications that support scalable adoption and effective use of institutional enterprise platforms.
• Providing support for designated crisis communication tools, processes, and readiness activities.
• Supporting accessibility, search, and quality monitoring through recurring checks, reporting, and coordination with stakeholders.
• Producing and maintaining analytics reports and dashboards, and supporting consistent measurement practices for the university’s digital platforms.

Under the Vice President for Communications, the Division of University Communications (UC) is responsible for providing strategic leadership for institutional communications initiatives and practices, including internal communications, issues management, marketing and branding, trademarks and licensing, visual and editorial storytelling, crisis communications, and media relations for the University  is highly visible, and its communications products are the public face of the university for many audiences.

University Communications’ activities are closely aligned with the strategic priorities and mission of the university and are focused on five primary objectives:

• Strengthen and amplify UB’s global reputation as one of the nation’s leading public research universities, increasing awareness and understanding of that distinction among key audiences.
• Build pride, affinity, and engagement within the university community in support of UB’s leadership priorities.
• Protect and safeguard UB’s reputation and operational continuity through proactive issues management and effective crisis communications.
• Increase awareness and consideration among prospective students and families by positioning UB as an exceptional choice for talented students seeking opportunity at a leading public research university.
• Promote a welcoming, inclusive, and supportive university culture and environment.

UC strives to integrate and align communications vehicles and associated disciplines, and provide strategic direction and best-practice counsel for communicators across the university, calling for a continual need to improve efficiency and effectiveness within the organization and across institutional channels.

• Our benefits, where we prioritize your well-being and success to enhance every aspect of your life.
• Being a part of the University at Buffalo community.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.