Digital Marketing Specialist

The opportunity

Delaware North is hiring a full-time Digital Marketing Specialist to join our team in Buffalo, New York. As a Digital Marketing Specialist, you willbe responsible for owning the execution and optimization of email marketing campaigns for assigned stakeholder groups. If you enjoy working in a collaborative environment to achieve impactful results, we encourage you to apply and be part of our dynamic team.

Minimum – Anticipated Maximum Base Salary: $62,354 – $69,700 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.

Information on our comprehensive benefits package can be found at

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

• Lead the creation, execution, and deployment of promotional and lifecycle email campaigns
• Partner with marketing, creative, and business stakeholders to define goals, messaging, and timelines
• Manage email calendars and project manage assigned email initiatives
  
  Develop and maintain audience segments and targeting strategies
• Design, execute, and analyze A/B and multivariate tests and translate results into optimization recommendations
• Produce performance reports, document learnings and best practices, and contribute to SOP development and compliance

• Bachelor’s degree in marketing, communications, or related field preferred
• Minimum of 3 years of experience in email or CRM marketing
• Hands‑on experience with SQL and Salesforce Marketing Cloud or comparable ESPs
• Working knowledge of HTML and email rendering best practices
• Entry‑level to advanced AMPScript skills area plus
• Experience managing multiple projects simultaneously

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