Senior Vice President

Overview

Senior Vice President Imagine Staffing Technology
• Buffalo, NY, US

The Imagine Group is recruiting for a Senior Vice President on behalf of our client, a leading community-focused credit union providing full-service banking, loans, financial counseling, and personalized support — committed to helping individuals, families, and businesses build financial stability and growth in Buffalo, NY. In this role, you will lead the evolution of our multichannel distribution strategy in Western NY, ensuring seamless, personalized experiences that reflect our commitment to hospitality, inclusion, and community impact.

With a strong emphasis on market development, innovation, and strategic execution, the Senior VP partners with executive leadership to shape and implement strategies that build brand awareness, grow membership, and deliver exceptional service across physical and digital touchpoints.

• Translates enterprise strategy into actionable plans, budgets, and performance measures that prioritize member service, market expansion, and operational excellence.
• Leads and optimizes retail branch operations, ensuring alignment with strategic goals and delivering efficient, high-impact member experiences.
• Champions a “member first” culture, continuously improving multichannel engagement and simplifying interactions across physical and digital touchpoints.
• Collaborate with executive leadership and cross-functional teams to drive strategic initiatives, resolve challenges, and support enterprise-wide goals.
• Drives innovation in products, services, and delivery models to meet evolving member needs and enhance competitive positioning.
• Leverages data and analytics to inform decision-making, monitor performance, and identify opportunities for growth and market penetration.
• Partners with Directors to support employee development, foster continuous learning, and build leadership capacity.
• Cultivates a high-performance culture rooted in inclusion, accountability, and alignment with Broad View’s values and tenets.
• Provides strategic people leadership, offering recognition, feedback, and coaching to reinforce performance and engagement.
• Strengthens community presence through outreach, partnerships, and financial wellness initiatives that reflect our commitment to impact.
• Identifies and executes opportunities for physical branch expansion and strategic partnership to grow market share in WNY.

• Bachelor’s degree in Business, Finance, or related field; MBA preferred.
• 10–15 years of progressive leadership experience in retail banking or financial services, with a proven track record in branch operations, member engagement, and strategic execution.
• Proven success in launching new retail locations, entering new markets, or scaling member acquisition strategies.
• Demonstrated ability to set strategic direction, lead high-performing teams, and deliver measurable results.
• Strong financial acumen, with experience in budgeting, forecasting, and performance analysis.
• Proficiency in leveraging data and analytics to inform strategy and decision-making.
• Skilled in cultivating partnerships and cross-functional collaboration to advance organizational goals.
• Proven success in driving execution, inspiring excellence, and leading change in dynamic environments.
• Proven ability to build and lead diverse teams, foster diversity of thought, and create inclusive environments that support innovation and performance.
• Commitment to delivering exceptional member service, fostering employee engagement, and advancing community impact.
• Master’s degree in Business Administration or related discipline preferred.
• Experience leading growth-focused initiatives in retail banking, particularly in emerging or expansion markets preferred.
• Experience leading digital transformation initiatives in a retail banking environment preferred.
• Background in community engagement and financial wellness initiatives preferred.