Brand Ambassador; Buffalo, NY

Lake Hour is a premium RTD cocktail brand crafting vodka iced teas and vodka & tequila seltzers, made for the moments you didn’t plan on staying, but did anyway.

We’re looking for a motivated, well-connected self-starter to help grow Lake Hour locally. This role is ideal for someone eager to gain hands‑on experience in brand marketing and events, and who naturally brings people together. As a Brand Ambassador, you’ll bring Lake Hour to life at tastings, events, and local activations, building real connections and creating memorable first impressions.

Part‑Time | Hourly | 1099 Contractor

As a Lake Hour Brand Ambassador, you’ll represent the brand in-market and in-community, driving awareness, trial, and authentic connection.

• Represent Lake Hour at off‑premise tastings (grocery & liquor stores) and on‑premise activations (bars, restaurants, and venues)
• Introduce consumers to Lake Hour’s premium RTD cocktails, flavor profiles, and brand story in a clear, approachable way
• Set up, execute, and break down sampling stations and small‑scale activations
• Create positive first impressions that drive brand awareness and repeat purchase
• Host Lake Hour nights, tastings, and small local events
• Share Lake Hour authentically within your network and on social channels
• Create simple content (photos, videos, stories) from events and activations
• Gather on‑the‑ground feedback and share insights, photos, and event recaps with the Lake Hour team
• Represent the brand responsibly and compliantly, following all state laws and company guidelines

• Are interested in gaining experience in brand marketing, events, or partnerships
• You’re a self-starter who brings ideas to the table and takes initiative
• Are a natural connector who enjoys bringing people together
• Are outgoing, reliable, and comfortable starting conversations
• Have strong relationships in your local community
• Want hands‑on experience helping grow an emerging brand

• 21+ years of age
• Available for flexible shifts, including evenings and weekends
• Reliable transportation required
• A genuine enthusiasm for Lake Hour—you don’t just like the product, you get the vibe
• Naturally organized and dependable, able to work independently while staying connected to a team
• Clear, confident communicator who can think on their feet and adapt in the moment
• Warm, outgoing, and comfortable starting conversations with people you’ve never met
• Thoughtful and observant, with an ability to read a room and adjust your approach
• Comfortable with light physical work, including standing for events, setting up displays, and carrying product
• Familiarity with Google Suite and/or Microsoft Office is a plus, but not required