Marketing Analyst

The opportunity

Delaware North Parks and Resorts is hiring a Marketing Analyst to join our team at our global headquarters in Buffalo, New York. As a Marketing Analyst, you will be responsible for supporting the marketing team by providing actionable insights and data-driven recommendations that will guide our marketing efforts to new heights. If you like to innovate, enact change, and seek growth opportunities, apply now to join our team.

Minimum – Anticipated Maximum Base Salary: $62,354 – $66,800 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.

Information on our comprehensive benefits package can be found at

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

• Collect, analyze, and interpret data from various marketing channels to identify trends and insights
• Monitor and evaluate the performance of marketing campaigns, advertising initiatives, and website traffic
• Provide regular reports and insights to the marketing team, utilizing data visualizations and dashboards
• Collaborate with cross-functional teams to align marketing strategies with company goals and objectives
• Generate actionable recommendations based on data analysis to refine strategies and drive informed decision-making
• Assist in the creation and rollout ofvalue-added programs, platforms, initiatives, and processes to enhance and build relationship management tools

• Bachelor’s degree in marketing, business, statistics, economics, or a related field
• Minimum of 2-3 years of experience in a marketing or financial analyst role using data, analytics and insights in a high volume, fast paced environment
• Experience with analytical and reporting tools, including Tableau, Google Analytics, Power
  
  BI, and Data Studio, and technical expertise regarding data models, data mining, and pivot tables, spreadsheets, and visualization techniques
• Deep knowledge of digital marketing across social, display, and programmatic platforms
• Strong knowledge of Microsoft Office Suite and analyzing customer, marketing, and web behavioral data

M-F

Source:
Hospitality Online