E-Commerce Marketing Intern

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we

The New Era Internship Program is a dynamic and disruptive opportunity designed to deliver an elite, authentic experience for students. Interns are encouraged to challenge conventional thinking, contribute progressive ideas, and deliver meaningful, high-impact work that drives our strategic initiatives. Supported by mentorship and professional development, New Era Interns are empowered to thrive in any career they pursue.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging interns to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store.

Summer 2026 Internship Snapshot

• The Internship Program is a full-time (40 hours) opportunity that runs May 20 through August 14
• In addition to your projects and tasks, New Era Interns will experience:
  • Networking Opportunities
  • Professional Development (i.e., workshops and learning sessions for résumé building and personal branding, job searching, public speaking, etc.)
  • Community Service Day
  • Team Building Day
  • End-of-Internship Showcase to recognize your contributions and achievements

The Opportunity at Hand

The role of the E-Commerce Marketing Intern is an integral member of the Ecommerce Team adding value through assisting with Go-To-Market efforts with a focus on paid media & digital marketing support. This person will immerse themselves fully into the world of New Era E-commerce & get exposure to the interconnectivity of the different ways we interface with our consumer. We're looking for someone who is detail-orientated, communicates clearly, and enjoys a fast-paced environment.

Projects & Tasks

• Support ongoing efforts within paid media efforts, including Go-To-Market execution across all channels
• Work closely with our internal creative resources to extract the best possible assets for ad placements within our paid media strategy
• Coordinate with New Era teams to ensure alignment of marketing goals and strategies across platforms
• Clearly communicate daily, weekly and monthly media metrics to optimize future approaches across all paid functions
• Recap paid campaign efforts and report back on results in digestible and actionable manner
• Conduct competitive research projects on industry leaders within paid ads and stay updated on industry trends to identify new opportunities
• Learn the fundamentals of all GTM platforms, including Meta, Google, Tik Tok, Criteo, etc.
• Keeps all sensitive matters confidential
• Other duties as assigned

What you will need to make an impact

• Strong computer skills required including Microsoft Word, Excel and PowerPoint and the ability to learn and utilize new systems as needed
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Meticulous attention to detail and organization
• Ability to manage multiple priorities and meet deadlines
• Ability to establish relationships and interact with various levels within the organization
• Proven verbal and written communication skills with the ability to communicate effectively and professionally via phone, email and in person
• Ability to respond quickly to changing circumstances by being flexible and execute accordingly
• Ability to innovate and enhance existing solutions
• Enthusiastic, proactive, and positive person who manages change with urgency and persistence

Education and Experience

• Must be currently enrolled in a Bachelor's or Master's program within Marketing or a related field
• Knowledge of Meta and Google Ad Platforms a plus

This role is 100% in-person and requires on-site attendance five days a week at our Headquarters building located in downtown Buffalo. The hourly rate for this posted position is $17/hr. and pertains to candidates located in Western New York. Compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

As an intern, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and…