Coordinator, Marketing

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Full Time Ind Contributor Buffalo, NY, US

9 days ago Requisition

Salary Range: $50,000.00 To $60,000.00 Annually

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap’s Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store.

The Coordinator, Marketing is responsible for the day-to-day execution and coordination of New Era's licensed marketing initiatives, supporting product launches, influencer seeding, league campaigns, and special projects across key sports properties. This position plays a critical role in ensuring marketing projects move efficiently from concept to execution through strong organization, communication, and attention to detail. The ideal candidate is highly organized, process-oriented, and passionate about sports, product, and culture.

They thrive in a fast-paced environment, can manage multiple priorities simultaneously, and are eager to contribute across a variety of marketing functions including product management, inventory coordination, and content development. The Marketing team at New Era Cap is responsible for developing and executing strategies that elevate brand awareness, drive consumer engagement, and support product launches across global markets. They collaborate with cross-functional teams to create impactful campaigns, tell compelling brand stories, and ensure consistent messaging that strengthens New Era’s position in sport, culture, and lifestyle.

• Order, manage, and maintain inventory for league marketing programs, product launches, events, athlete, and influencer initiatives
• Manage the coordination and fulfillment of product sample sets for marketing photography, productions, events, and other campaign needs
• Partner with internal product teams to gather product details, design inspiration, storytelling elements, and launch information for marketing initiatives
• Assist relationship manager with custom product development projects, coordinating timelines and communication between cross-functional teams
• Coordinate monthly product seeding programs for influencers and other key brand contacts
• Write and maintain product copy for marketing materials, presentations, product launch recaps, and digital marketing needs
• Assist in developing product storytelling by translating product design details, inspiration, and key features into consumer-facing marketing content
• Manage purchase requisitions, invoices, and other related administrative processes for the marketing team
• Maintain accurate records, inventories, and reporting documentation across marketing programs
• Support special projects and cross-functional initiatives as assigned
• Keep all sensitive information confidential
• Other duties as assigned

• Ability to demonstrate industry knowledge in project management, marketing design principals and procedures
• Excellent verbal and written communication skills
• Proficiency in Microsoft PowerPoint and Excel required; ability to create engaging presentations and visual aids for internal and external stakeholders
• Accuracy and deep attention to detail; highly organized
• Strong teamwork and relationship-building skills
• Demonstrated ability to manage projects and multitask
• Meet…