Coordinator, Retail & Brand Activation

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Full Time Ind Contributor Buffalo, NY, US

4 days ago Requisition

Salary Range: $50,000.00 To $60,000.00 Annually

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

The Coordinator, Retail & Brand Activation supports the Retail Marketing, Brand Activation, and Events team in the execution of retail marketing, visual merchandising, and event projects across the business. This role will provide operational assistance and project coordination on various initiatives in partnership with Wholesale accounts.

The Marketing team at New Era Cap is responsible for developing and executing strategies that elevate brand awareness, drive consumer engagement, and support product launches across global markets. They collaborate with cross-functional teams to create impactful campaigns, tell compelling brand stories, and ensure consistent messaging that strengthens New Era’s position in sport, culture, and lifestyle.

• Assist with project coordination for Retail Marketing initiatives across the business, including but not limited to campaign execution at retail, activations/events at key accounts, analysis of retail account buys, competitive research, and working cross-functionally to request marketing assets for accounts
• Partner with Legal, Purchasing, Finance, Logistics, and other internal departments to ensure all standard operating procedures are completed through each step of the purchase request & order fulfillment processes
• Work with internal teams to bring brand campaigns to life at retail – inclusive of asset creation process, print production, shipment, and implementation
• Responsible for tracking and management of both project-specific and annual department budgets
• Support US Sales team in leveraging company-wide fixture program to increase sell-through and New Era’s market share at retail
• Daily responsibilities associated with New Era’s stocked point-of-purchase fixture program, including order input, inventory maintenance, and budget tracking
• Partner with key internal business partners (Marketing, Sales, Creative Services, Product Development, etc.) to ensure the brand’s product and creative vision is carried through to each environment
• Analyze the impact above projects have on the sell-through of New Era product; analyzes ROI and other applicable KPIs
• Proficiency in Microsoft Office (Excel, Word, and Outlook)
• Keep all sensitive matters confidential
• Other duties as assigned

• Excellent project management, organizational, verbal and written communication skills
• Understanding of core Marketing principles and a passion for the industry
• Comprehension of financial data and budget tracking
• Energetic and outgoing…