Account Executive

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are seeking a highly motivated and results‑driven technology or digital media sales account executive to join our team. This role is responsible for driving revenue growth through the sale of digital and television media solutions, including streaming and broadcast television, digital advertising, and content partnerships. The ideal candidate will have a proven track record in digital sales, business development with a deep understanding of media and marketing trends, and the ability to build and maintain strong client relationships.

This role requires a strategic approach to identifying opportunities, pitching solutions, and delivering measurable results for clients.

• Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Develop and nurture long‑term relationships with clients, ensuring their marketing needs are met and identifying opportunities for upselling and cross‑selling additional services.
• Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Research industry trends and competitor offerings to build a robust pipeline of prospective clients and stay ahead of market shifts.
• Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Collaborate with internal teams to ensure successful campaign execution, monitor performance, and optimize for maximum effectiveness and client satisfaction.
• Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Work closely with the account management and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Strategically use CRM and prospecting tools to manage and achieve quotas as they pertain to activity metrics and revenue goals.

• 3+ years of experience in digital media sales, advertising, or a related industry
• Proven track record of meeting or exceeding sales targets in a competitive environment
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data and analytics to provide actionable insights
• Self‑motivated, with a passion for sales and digital media
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus
• Must possess and maintain a valid driver’s license and be able to travel locally to meet with clients and business partners as needed.

• Experience working with business owners and/or agency clients
• Knowledge of streaming and digital media
• Familiarity with tools like Google Analytics, DSPs, and SSPs.

We offer a collaborative, high‑energy environment where your contributions make an immediate impact. Join a forward‑thinking team and drive the future of media sales with access to cutting‑edge tools and resources.

Job Type: Full‑Time

Location: Buffalo, NY

Salary: Competitive base + commission

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of employees and their families. TEGNA offers two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1%…