Sales Operations Analyst

Sales Operations Analyst

The Sales Operations Analyst supports the sales organization by ensuring data accuracy, opportunity visibility, and actionable insights that enable effective pipeline management and revenue growth. This role owns Salesforce opportunity hygiene, prepares and analyzes data for sales pace calls, and proactively identifies and qualifies new sales opportunities using external market intelligence tools before handing them off to the sales team.

This role sits at the intersection of data, process, and sales execution and is critical to helping the sales team focus on the highest-value opportunities.

• Own the accuracy, completeness, and timeliness of opportunity data in
• Ensure opportunities are properly staged, forecasted, and updated in advance of sales pace calls
• Enforce CRM standards and best practices for opportunity management and data quality
• Develop and maintain dashboards and reports in CRM tools to track follow‑up activities and customer engagement
• Partner with sales reps to design and execute structured post‑sale follow‑up processes, ensuring timely outreach and personalized communication.
• Monitor customer feedback and elevate insights to sales, marketing, and product teams for continuous improvement.
• Partner with sales leadership to continuously improve Salesforce processes and reporting

• Prepare weekly and monthly sales pace call materials, including pipeline, bookings, and forecast analysis
• Analyze trends in pipeline health, conversion rates, deal velocity, and close probability
• Highlight risks, gaps, and opportunities in the pipeline for sales leadership
• Provide ad‑hoc analysis to support decision‑making and prioritization

• Use tools such as IIR, Hoovers, and other market intelligence platforms to identify target companies, projects, and market segments aligned with company solutions
• Research accounts and projects to assess fit, timing, and potential value
• Qualify identified opportunities based on defined criteria (scope, budget, timing, decision‑makers)
• Package and hand off qualified opportunities to the appropriate sales representatives with clear context and supporting data

• Act as a trusted analytical partner to the sales team
• Support pipeline management by ensuring accurate data entry, follow‑up task tracking, and timely updates.
• Collaborate with the Sales Team to define and align follow‑up strategies and assist with corresponding customer communications.
• Support Sales Team with account insights, data requests, and opportunity research.
• Help standardize opportunity qualification and pipeline discipline across the sales organization.

• Recommend process enhancements and automation opportunities to improve follow‑up efficiency and consistency.

• Bachelor’s degree in Business, Finance, Analytics, or a related field (or equivalent experience)
• 2–5 years of experience in sales operations, sales analytics, business analysis, or a related role
• Strong working knowledge of  (opportunity management, reporting, dashboards)
• Experience using market intelligence tools such as IIR, Hoovers, or similar platforms
• Strong analytical skills with the ability to translate data into clear insights and recommendations
• High attention to detail and strong data discipline
• Ability to work cross‑functionally with sales leadership and frontline sales teams

• Salesforce reporting and data management
• Pipeline and forecast analysis
• Market and account research
• Opportunity qualification frameworks
• Excel / Google Sheets (advanced)
• Clear written and verbal communication
• Ability to prioritize and manage recurring deadlines (e.g., pace calls)

• Improved accuracy and timeliness of Salesforce opportunity data
• Increased confidence in pipeline and forecast reporting
• Consistent, high‑quality pace call preparation
• Number and quality of qualified opportunities identified and handed off to sales
• Positive feedback from sales leadership and sales reps on data and insights

• Ability to sit,…