Sales Consultant- W. Upstate NY

Company Overview

For nearly 50 years, Teacher Created Materials has made teaching more effective and learning more engaging. We publish PreK–12 instructional programs across all core content areas, along with award‑winning educational trade books, professional development resources, and professional learning services.

We are seeking an energetic Sales Consultant with sales and/or education experience who can partner with schools and communities to expand access to resources across the curriculum.

• Achieve assigned sales goal.
• Serve as the Lead for all identified schools and districts.
• Develop close relationships with all stakeholders throughout the accounts.
• Meet with customers to discuss areas of concern and gaps.
• Develop district contacts and cultivate relationships at all levels that enhance TCM’s position, driving growth within designated accounts.
• Compile account information on organizational structure, contacts, buying process, and identify potential business activities necessary to close accounts.
• Maintain regular contact with account base and increase revenue by positioning and demonstrating new and existing products, preparing appropriate RFPs, and closing sales.
• Generate, develop, manage, and communicate expectations within assigned accounts, expanding scope of penetration.
• Qualify new opportunities and prospects, measure opportunity size, and articulate probabilities of closure.
• Maintain complete and accurate documentation in company’s CRM module for all activities.
• Maintain broad knowledge of company products and their capabilities versus competitive products.
• Travel for in‑person customer meetings within assigned territory.

• 3+ years in professional sales in the education or related industries.
• Achieve sales responsibility and annual goal(s).
• Proven track record of selling and developing relationships with high‑level customers.
• Demonstrate success in driving the highest levels of Customer Experience.
• OR 3+ years of education experience (teacher, administrator, etc.).
• Knowledge of academic curriculum.
• Bachelor’s degree.
• Proficiency with MS Office software.
• Strong oral and written communication skills, including oral presentation skills.
• Outstanding interpersonal and relationship‑building skills.
• Ability to travel outside of territory for designated regional and national sales meetings.
• Must be able to work in the field (assigned territory) 90% of the time.
• Must be located in or around the Buffalo or Syracuse, New York area.

• Experience in selling supplemental curriculum resources or professional learning.
• Experience in working with K–12 school districts.
• Understanding of district purchasing cycles, grant funding, Title programs, and state/federal funding sources.
• Experience presenting to district leaders, curriculum directors, and principals.
• Familiarity with Salesforce or other CRM platforms.
• Experience managing a sales territory and developing strategic account plans.
• Knowledge of literacy, mathematics, intervention, multilingual learner, or professional learning initiatives.
• Existing network of educational contacts within the assigned territory.
• Background as an educator, instructional coach, administrator, or district leader.
• Demonstrated success building long‑term customer partnerships that result in repeat business and account growth.

• Complete onboarding and training on TCM resources, services, systems, and sales processes.
• Gain proficiency with CRM expectations, reporting requirements, and territory management tools.
• Develop understanding of assigned territory, key accounts, funding opportunities, and market dynamics.
• Establish introductory outreach with existing customers and priority prospects.
• Participate in customer meetings, product demonstrations, and sales planning sessions with sales leadership and peers.

• Develop and execute a territory business plan aligned to annual sales goals.
• Build relationships with key contacts in top focus districts.
• Identify and qualify new opportunities using the TCM Sales Process.
• Conduct independent customer meetings, needs assessments, and solution presentations.
• Maintain an…