Business Development Manager

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Full-time Regular Indirect Buffalo, NY, US 1 Attachments

Salary Range: $ To $ Annually

Allient Inc. is in growth mode and currently seeking a Manager of Business Development and Strategy to join our team in Watertown, New York (Remote)!

Allient is a global publicly traded company with three product divisions;
Motion, Power, and Controls. This role will work as part of our Allient Watertown business unit focused on motion control products, actuation systems, and technology for various markets and industries including agriculture, medical, defense, construction and material handling.

• Develop Go-To-Market (GTM) strategy plan and manage execution across direct, non-direct, and cross organizational teams. Business management will include annual revenue plan, revenue (walk) of strategic GTM plans for growth, and revenue forecasting.
• Based on the GTM strategy formed in collaboration with internal stakeholders, define the products needed and develop a roadmap in 90 days.
• Define and execute Allient Watertown’s product roadmap and marketing strategy.
• Lead cross-functional teams to develop and launch new products.
• Ensure alignment with Allient’s domestic strategy while supporting global growth.
• Oversee the entire product lifecycle from concept to market launch.
• Collaborate with R&D, engineering, and sales to define product specifications and features.
• Lead market research and competitive analysis to identify trends and growth opportunities.
• Develop business cases and ROI analyses for new product initiatives.
• Create and execute integrated marketing campaigns across multiple channels.
• Develop compelling product messaging, positioning, and value propositions.
• Lead brand management and ensure consistent representation across all platforms.
• Manage Allient Watertown’s online presence, content creation, and trade show participation.
• Collaborate with sales teams to create marketing materials, training programs, and sales tools.
• Collaborate with Program Management/Operations/Manufacturing/Supply Chain and Intracompany Business Units to ensure products meet financial/profitability targets.
• Define key performance indicators (KPIs) and track marketing and product performance.

• Lead and directly contribute to opportunity development with the sales engineering team.
• Use a sales engineering approach to gain customers by providing expert level product and application knowledge. Be a partner in the customer’s project success.
• Lead and support the customer in the initial engineering (ie component and system sizing) and then testing of products or demo systems.
• Work with customers to define product, application, and/or system into performance and functional specifications to guide the customers and internal teams.
• Internally provide a technical and commercial plan to win projects which can include business cases for investments in development.
• For system level solutions, work with internal engineering team to develop customer proposals to meet specifications, define scope of work, define factory acceptance testing, and quote engineering services
• Identify, prospect, and pursue new business opportunities within OEMs, Aftermarket and other Integrators across target market segments.
• Develop and execute strategic plans to grow revenue and meet profit objectives
• Build and nurture strong client relationships by understanding their specific challenges and providing tailored solutions.
• Collaborate with engineering teams to design and propose custom solutions incorporating Allient products and other technologies as needed.
• Conduct cold and warm calls, lead generation, and follow-ups to convert leads and opportunities into secured projects.
• Prepare proposals, quotations, and bid packages in alignment with client requirements and project scope.
• Utilize CRM tools (e.g., MS Dynamics) to track leads, opportunities, and pipeline status.
• Monitor industry trends, competitive landscape, and emerging technologies to identify new…