Service Sales Director

Our client, an established electrical services provider, is seeking a Service Sales Director to build and lead a new service-focused business unit.

This leader will develop the commercial strategy, go-to-market model, recurring revenue programs, and sales capabilities needed to grow annual maintenance and service offerings for backup power, uninterruptible power supply systems, and other critical electrical infrastructure.

This is more than a traditional sales role. The Service Sales Director will have broad ownership of the new business unit, including market strategy, revenue growth, service development, financial performance, team building, and coordination with operations.

The ideal candidate has built or scaled a B2B service organization and understands how to turn technical capabilities into repeatable, profitable service programs.

The organization provides electrical construction, maintenance, and technical services to commercial and industrial customers.

The company has an existing customer base and operational foundation, but needs a senior leader to develop a clear commercial model for recurring service revenue. The Business Development Director will work closely with company leadership, finance, operations, and service management to create the strategy and systems needed to grow the business.

Candidates located near Buffalo, New York are preferred. A remote arrangement may be considered for someone who can maintain a regular presence at the company’s primary office and travel frequently to customer locations, industry events, and internal meetings.

• Build the strategy and operating model for a new electrical service business unit.
• Develop recurring maintenance and service programs for backup power generation, UPS systems, and related electrical infrastructure.
• Create a go-to-market strategy that defines target markets, service offerings, pricing, sales channels, and growth priorities.
• Identify the commercial and industrial customer segments with the greatest service and recurring revenue potential.
• Build a predictable recurring revenue model based on annual agreements, preventive maintenance, inspections, and related services.
• Develop the sales process, pipeline‑management standards, forecasting practices, and performance metrics for the business unit.
• Generate new business through direct customer development, strategic relationships, referrals, events, and market outreach.
• Expand service relationships within the organization’s existing customer base.
• Work with operations and service leadership to ensure new offerings can be delivered safely, consistently, and profitably.
• Establish the financial model for the business, including revenue targets, margins, operating costs, and investment priorities.
• Own business‑unit performance and make decisions that support sustainable growth and profitability.
• Evaluate market demand, competitors, pricing, customer needs, and service trends.
• Build the sales and business‑development organization as the business grows.
• Select and implement the CRM, service‑management, reporting, and commercial systems needed to support execution.
• Present business plans, performance updates, risks, and investment recommendations to senior leadership.
• Support future growth opportunities that may include partnerships, acquisitions, or expansion into new service categories.

Success in this role includes:

• A clear and actionable go-to-market strategy for the new service business.
• Recurring service offerings that meet real customer needs and can be delivered consistently.
• A growing pipeline of commercial and industrial service opportunities.
• New annual service agreements and stronger recurring revenue.
• Effective coordination between sales, service, operations, and finance.
• Clear visibility into revenue, margin, pipeline, customer activity, and business‑unit performance.
• A scalable commercial process supported by the right systems and metrics.
• A high‑performing business‑development team built as growth requires.
• A new business unit positioned for long‑term, profitable expansion.

• Fifteen or more years of experience within a B2B service…