Regional Sales Manager

Want to work for a company with deep roots, a strong brand, and a hands-on approach to winning in the marketplace?

Sahlen Packing Co. is seeking a driven Sales Manager to help lead regional execution, strengthen distributor partnerships, and turn strategy into results.

• Own regional volume, distribution, profitability, and execution objectives in alignment with corporate goals
• Translate company strategy into clear, actionable regional plans and priorities
• Establish performance expectations with distributors and broker partners, ensuring alignment on goals, standards, and accountability
• Hold distributors and brokers accountable through structured reviews, KPIs, scorecards, and consistent field engagement
• Proactively identify performance gaps, root causes, and corrective actions, escalating issues when appropriate
• Drive distribution gains, promotional execution, pricing compliance, and merchandising standards across the region
• Maintain a regular, documented field presence including market visits, store audits, ride-alongs, and customer meetings
• Partner closely with national accounts, marketing, and internal stakeholders to ensure strong local execution of company initiatives
• Analyze sales performance, trends, pricing, and competitive activity to identify risks and growth opportunities
• Support new item launches, promotional programs, and pricing initiatives from planning through execution
• Evaluate promotional effectiveness and provide insights to improve ROI and future planning
• Serve as a visible regional ambassador for the Sahlen brand with customers, distributors, brokers, and industry partners

• Distributors and brokers clearly understand expectations, priorities, and performance standards
• Regional plans are executed consistently with strong follow-through and accountability
• Promotional programs are communicated, executed, measured, and improved over time
• Execution issues are identified early and addressed through coaching, corrective action, or escalation
• The region consistently delivers against volume, distribution, profitability, and merchandising goals
• Leadership has clear visibility into regional performance, challenges, and opportunities through structured reporting and communication
• The role operates independently, proactively managing priorities and resources to drive results

• Bachelor’s degree preferred (Business, Marketing, or related field)
• 3+ years of progressive sales experience in CPG, food service, or protein/meat categories
• Demonstrated success managing distributors, brokers, or regional sales territories
• Strong analytical skills with the ability to interpret data and turn insights into action
• Highly organized with strong planning, prioritization, and follow-through skills
• Comfortable delivering direct feedback, managing performance, and driving change
• Self-motivated professional who operates with urgency, accountability, and minimal supervision
• Willingness to travel extensively within the assigned region
• Proficiency in Microsoft Excel, PowerPoint, and CRM tools (experience with syndicated or distributor data a plus)
• Family-oriented culture with a collaborative, team-first environment
• Competitive compensation commensurate with experience
• Profit-sharing program
• Mileage reimbursement for business travel
• 401(k) plan with company match
• Comprehensive health and dental insurance coverage