Assistant General Manager

Assistant General Manager
- Buford Club

Here We GROW Again! Are you ready to step into leadership, drive performance, and grow with one of the fastest-scaling fitness brands in the nation?

Blue Ridge Fitness, a division of CR Fitness is looking for a motivated and energetic Assistant General Manager (AGM) who's ready to elevate their career. With 95+ locations and 100+ more in the pipeline, we're offering a high-impact opportunity to learn the business, lead sales efforts, and build your path to becoming a General Manager.

Crunch is where serious fitness meets serious fun — and where leadership meets opportunity.

Job Summary:

The Assistant General Manager supports the General Manager in leading the overall club performance, with a strong focus on sales, member experience, and team development. This role is designed for future leaders who are ready to drive results today while developing for tomorrow.

Key Responsibilities:

• Sales Leadership:
  Assist in driving membership and personal training sales through daily goal setting, lead management, and closing techniques
• Team Coaching & Accountability:
  Help train, motivate, and manage the front desk and sales teams to deliver high performance
• Operations Support:
  Ensure smooth day-to-day club operations including cleanliness, equipment upkeep, and staff coverage
• Member
  
  Experience:
  
  Lead by example in delivering exceptional service and handling member inquiries or escalations with urgency
• KPI Tracking & Action:
  Monitor performance metrics and contribute to improvement strategies aligned with club goals
• Culture Builder:
  Foster a high-energy, team-oriented environment that reflects Crunch's 'No Judgments' philosophy
• Growth Development:
  Actively participate in leadership development to prepare for a future General Manager role

What We're Looking For:

• Experience in a sales or leadership role, preferably in fitness or a fast-paced service industry
• Strong sales drive and ability to hit individual and team targets
• Natural leader who thrives in a team setting and isn't afraid to get on the floor and lead by example
• Exceptional communication, organization, and problem-solving skills
• High level of professionalism, integrity, and reliability
• Passion for health, fitness, and personal development

Compensation & Perks:

• Competitive Salary + performance bonus opportunities
• Medical, Dental, Vision
• 401K and PTO
• Free Crunch membership
• Discounted personal training
• Career advancement opportunities in a rapidly growing company
• Hands-on leadership development from experienced GMs and Regional VPs

If you're hungry to grow, ready to lead, and thrive in a performance-based environment — apply today and take your next step with CR Fitness.