Senior Wedding Sales and Event Manager

Overview

Drive revenue, build strategic partnerships, and elevate guest experiences by positioning Lanier Islands Resort as a premier destination for weddings and large-scale special events. This role is primarily focused on wedding and social event sales (approximately 90%), while also leading the development of high-impact special events and festivals (approximately 10%) that increase brand visibility, generate new leads, and create incremental revenue streams.

• Drive revenue by meeting and exceeding sales goals through converting inquiries into booked weddings and social events.
• Own the full sales pipeline: respond to leads, qualify prospects, conduct site tours, and close contracts.
• Deliver a high-touch, elevated sales experience that builds trust and excitement with clients.
• Maximize revenue by selling venue space, food & beverage minimums, room blocks, and additional resort offerings.
• Actively prospect new business through networking, referrals, and local partnerships.
• Maintain accurate CRM records, proposals, and contracts using Delphi and related tools.
• Partner with operations and conference services teams for seamless handoff post-contract.
• Identify and secure opportunities for festivals and large-scale events aligned with the resort’s brand and property.
• Build and manage relationships with event organizers, negotiating partnerships and revenue-sharing agreements.
• Develop marketing strategies to promote events and generate leads for group sales, room nights, and F&B revenue.
• Collaborate cross-functionally with marketing, F&B, and operations to execute successful events.
• Track performance metrics and evaluate event ROI, adjusting strategy to maximize impact.
• Conceptualize innovative, revenue-generating events that drive year-round engagement.

• Sales-Driven Closer:
  Proven ability to meet/exceed revenue goals with strong negotiation skills.
• Entrepreneurial Thinker:
  Comfortable building something new and identifying untapped opportunities.
• Relationship Builder:
  Skilled at quickly establishing trust with clients and partners.
• Strategic & Creative:
  Able to balance structured sales processes with big-picture event innovation.
• Highly Organized:
  Manages multiple priorities, leads, and partnerships with strong attention to detail.

• Bachelor’s degree in hospitality, Business, Marketing, or related field preferred.
• Minimum of 3+ years of experience in wedding sales, event sales, or hotel/resort sales.
• Experience with CRM systems (Delphi preferred) is a plus.

• Ability to effectively communicate with clients, partners, and team members.
• Ability to write professional correspondence, proposals, and contracts.
• Strong presentation skills.

• Ability to calculate revenue projections, pricing, commissions, and event budgets.
• Understanding of financial metrics related to sales performance and ROI.
• Ability to analyze sales data and market trends to make strategic decisions.
• Ability to solve complex problems and adapt to changing business needs.
• Ability to sit, stand, and walk for extended periods; occasional lifting up to 25 pounds; attend events, site tours, and meetings across the property; flexible work including evenings and weekends.

• Office and on-site resort environment, including indoor and outdoor event spaces; exposure to varying noise levels during events; flexibility required, including evenings and weekends based on client and event needs.