General Sales Manager

Job Details

Job Location:

PREMIER AUTOMOTIVE OF Atlanta - Buford, GA 30519

The essential job duties include (additional job duties may be assigned):

• Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
• Hires, trains, motivates, counsels, and monitors the performance of sales employees.
• Prepares and administers an annual operating budget for the sales department.
• Understands, keeps abreast of, and complies with federal, state, and local regulations that affect vehicle sales.
• Directs and schedules the activities of all department employees, ensuring proper staffing at all times.
• Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
• M maintains an accurate daily log that reflects all sales activities in the dealership.
• Ensures proper follow up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
• Develops, implements, and monitors a follow-up system for purchasers.
• Maintains teamwork in a customer-focused sales environment throughout the sales, delivery, and follow-up process.
• Conducts daily and weekly sales meetings.
• Provides effective communication throughout the new vehicle department as well as interdepartmentally.
• Ensures that salespeople understand and follow dealership policies and procedures.
• Provides proper product and training resources for salespeople on a regular and continuous basis.
• Oversees the efforts of salespeople to enhance the image and customer satisfaction ratings of the dealership.
• Works with salespeople on programs that will increase the gross and F&I penetration.
• Develops incentive programs along with dealer and other managers.
• Helps salespeople close deals when necessary.
• Completes deal settlement sheets and turns them into the accounting office in a prompt and timely manner.
• Establishes and maintains standards for the delivery of vehicles to customers.
• Processes salesperson commission sheets and monitors payroll records of salespeople.
• Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency.
• Directs merchandising and advertising efforts for the department in conjunction with the sales managers and dealer.
• Assists in the development of advertising campaigns and other promotions.

• Sales Manager Experience Required.
• Must have or be able to obtain a valid salesperson license (where required by law).
• Must have a proven track record with an exceptional CSI.
• Manage daily activity of the sales staff using CRM.
• Strong communication and customer engagement skills.
• Develop an effective sales team through training and performance standards.
• Ability to stay confident in high stress/high activity times with a positive attitude.
• Planning, organizational, and recruiting skills to build a high‑performance team.
• Ability to drive sales and produce results; must be a strong closer.
• Professional, well‑groomed appearance.
• Self‑motivated with a passion to achieve high standards.
• Pass drug testing; MVR/Insurability, background investigation/interview.