Event Sales Director

ABOUT TOPGOLF

Are you the kind of seller who builds a book of business as naturally as you build relationships? Do you thrive on owning the full sales cycle from first call to signed contract, while keeping the details tight and the guest experience exceptional? Are you ready to lead a team while staying close to the deals that move the needle? We are looking for an Event Sales Director who sells with urgency and leads with intention.

Someone who can grow accounts, develop a team of Sales Admins, and execute with precision across multiple venues. This role is not about hitting a number. It is about building something repeatable and raising the standard. If you are ready to own your market, develop your team, and drive revenue that matters — this is where you do it.

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the market. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

The role will require weekly travel amongst assigned venue locations.

• Own Your Book of Business
• Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development
• Build and expand client relationships by identifying upsell opportunities and driving repeat business
• Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts
• Maximize lifetime value across venues by growing and retaining your top accounts
• Execute with Precision
• Facilitate BEO meetings across venues to ensure accurate event details and seamless execution
• Ensure event readiness by managing packets, payments, and key operational details
• Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps
• Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making
• Lead & Develop the Admin Team
• Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management
• Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency
• Create clarity around expectations and invest in your team's growth and development
• Stay Aligned with Sales Leadership
• Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings
• Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency
• Bring solutions-first thinking to every conversation and escalation

Drives Results | Consistently achieving results, even under tough circumstances. Drives the sales team to achieve revenue targets across all venues in the market Drives a record of accomplishment of success through consistent pipeline management, conversion, and account growth Fosters a sense of urgency in the team for reaching goals and meeting revenue deadlines Leads others to persist and maintain sales performance standards even during high-volume periods Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Develops sales admins through regular coaching, performance management, and workflow optimization Communicates clear goals, roles, and expectations to the team across all assigned venues Ensures the team has the right skills and leverages individual strengths to drive sales efficiency Rewards team efforts and create a culture of accountability, ownership, and continuous improvement Customer Focus | Building strong customer relationships and delivering customer-centric solutions.

Holds the team accountable for delivering a best-in-class guest experience from inquiry to post-event follow-up Gathers customer satisfaction input on behalf of the team and uses it to drive continuous improvement Addresses gaps in the team's ability to meet emerging client needs across the market Aligns business processes and event execution with the needs of clients across venues Ensures Accountability | Holding self and others accountable to meet…