Sr. Manager, Licensing - Softlines

Description

Funko Overview – Welcome to the Funko‑verse, a world built on pure imagination, guided by the philosophy that stories matter, and encompassing characters from countless fandoms.

Located in Burbank, CA, the Sr. Manager, Licensing (Loungefly) will oversee Funko’s rapidly growing partnerships within the Bags, Accessories, and Fashion portfolio. This role supports Funko’s Softlines business and reports directly to the VP, Licensing and Business Development, with a dotted line to Loungefly’s GM.

• Responsible for all Loungefly partnerships covering current and prospective licensors, including forecasting, relationship brokering, contract negotiation, and review.
• Lead and mentor the Assistant Manager, Licensing (Loungefly) in delivering unit duties.
• Own calendarized business reviews per partner.
• Partner with Sales and senior leadership to identify new business and revenue opportunities and provide coverage on contractual needs.
• Work with GM, VP, Sales, and licensors to develop strategies and business plans by retailer, brand, and property.

• Research and respond to licensor requests in a timely fashion.
• Analyze competitive landscape, market trends, consumer trends, and retailer and industry needs.
• Collaborate with Royalties to analyze account performance and develop growth plans by key licensors and product lines.
• Develop and implement product, merchandising, and marketing strategies to maximize sales and meet contractual commitments.
• Partner with Sales and Joint Business Planning teams on assortment, retail planning, and sales pitches where relevant.

• Collaborate with Merchandising and Creative teams to support innovation and go‑to‑market strategies.
• Ensure compliance with contractual rights and protocols with the Product Development team.
• Act as liaison between Funko Product Development and Licensor Product Development.
• Distribute licensor materials and periodic updates across Funko divisions.

• Strong problem‑solving skills and a can‑do attitude.
• Excellent prioritization and self‑governance.
• Minimum 5+ years of direct IP merchandising, fashion categories, or adjacent licensing experience.
• Bachelor’s degree in Business Administration, Sales and Marketing, or related field.
• Strong analytical and organizational skills.
• Effective written and verbal communication skills; confident, fluid, and persuasive.

The base salary range for this position is $105,000 - $130,500 annually, with potential for additional discretionary bonuses or incentives on a case‑by‑case basis.

Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company.

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

The noise level in the work environment is usually moderate. Employees are regularly required to sit, use hands to hold or feel, talk or hear, reach with hands and arms, stand, walk, lift up to 10 pounds, and occasionally lift up to 25 pounds.

The above statements describe the general nature and level of work performed by people assigned to this classification. They are not an exhaustive list of all responsibilities, duties, and skills required of personnel so classified, and all personnel may be required to perform duties outside their normal responsibilities from time to time as needed.