Performance Marketing Analyst (Mobile

UA Marketing Analyst

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

The Job

We produce hundreds of UA creative assets a month. We are looking for a UA Marketing Analyst to connect what we spend with what we make and turn that into insights the team can act on.

As our UA Marketing Analyst, you will run the weekly rhythm of what is working and why, build the visualizations and reporting the team lives in, and drive the recommendations that shape what we produce next, where spend goes, and how efficiently we scale.

The Daily

• Run the weekly performance readout: what is working, why, and what it means for creative production priorities.
• Creative performance insights:
  Including creative performance by concept, hook, format, network, and geo;
  Winner rate;
  Fatigue curves.
• Creative ROI: spend and return attributable to individual creatives and concept
• Production efficiency: cost and cycle time per asset by production source (GenAI pod, playables, vendors), measured against the performance those assets deliver.
• Translate all of the above into recommendations that help inform what the team produces

• Make performance data self-serve: visualizations and reporting that put answers where the team already works, so insight doesn't bottleneck on one person.
• Decide what belongs in a dashboard, what belongs in an explore, and what belongs in a recurring readout.
• Partner with central data and engineering teams on pipeline and warehouse dependencies.

• Inform the governed definition of creative performance tiers: the thresholds, the minimum spend and impression floors, the lookback windows, and the review cadence for changing them.
• Build and monitor data quality checks. Surface discrepancies before they reach a slide.

The Essentials

• 3+ years in marketing, growth, or product analytics. Mobile UA experience strongly preferred.
• Strong SQL. Comfortable modeling data, not just querying it.
• Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
• Hands on experience with a BI tool (Looker, Tableau, or similar), including building and maintaining explores
• Working knowledge of mobile attribution: MMP data (Apps Flyer, Adjust, Singular), SKAdNetwork and Ad Attribution Kit , network reporting discrepancies, and the limits of each.
• Fluency in UA metrics: CPI, IPM, CTR, ROAS, etc
• Ability to define a metric, defend the definition, and hold the line when someone wants a friendlier number.

The Nice to Haves

• Experience analyzing creative performance specifically, including creative tagging and metadata frameworks.
• Familiarity with GenAI creative production workflows.
• Experience in gaming, especially free to play or 4X strategy titles.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age,…