Manager, ASO & Storefront Operations

Overview

Welcome to Warner Bros. Discovery. WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life beloved characters, franchises, heroes, and wizards. We have studios and offices across the globe.

Your New Role

Our Mobile Performance Marketing team is looking for a passionate and results-driven App Store Optimization (ASO) + Storefront Operations Manager to drive measurable improvements in store conversion, organic performance, and featuring impact across a portfolio of mobile titles in the Warner Bros. IP ecosystem.

This role sits within Performance Marketing and operates like a growth function: you will run structured experimentation, translate performance signals into clear actionable insights, and collaborate cross-functionally with UA, Analytics, Creative, Product Marketing, Product, and Partner Relations. You will also work closely with external agencies/vendors to produce and iterate high-performing storefront assets.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities.

ASO Strategy and Performance

• Own and evolve the end-to-end ASO strategy and roadmap for assigned titles, including testing framework, creative ideation and briefing, production coordination, delivery, measurement, and iterative optimization.

• Manage and continuously optimize store assets (icons, screenshots, videos, feature graphics, descriptions, etc.) to improve conversion rate (CVR), installs, and funnel efficiency.

• Lead A/B testing initiatives using internal tools, App Store Connect, Google Play Experiments, and third-party platforms.

• Conduct ongoing keyword research, competitive analysis, and performance reporting to identify trends, hypotheses, and growth opportunities.

• Partner closely with UA and Product/Brand Marketing to align store messaging with growth goals, seasonal beats, and campaign strategy.

• Stay on top of emerging trends in ASO, mobile marketing, and mobile gaming to maintain a competitive edge.

Performance Marketing Execution

• Treat ASO as a performance channel: define hypotheses, success metrics, test plans, and clear go/no-go decisions.

• Build and maintain reporting dashboard for ASO

• Own a prioritized test roadmap tied to business outcomes (CVR lift, organic installs, traffic mix improvements, keyword growth, featuring conversion impact).

• Partner with UA to standardize measurement and readouts, including clean test design, clear conclusions, and actionable next steps.

• Deliver executive-ready performance summaries (what moved, why, what we learned, what we’re doing next).

Agency Management

• Manage external creative/ASO agencies end-to-end: briefing, production planning, feedback loops, versioning, spec compliance, and on-time delivery.

• Ensure vendor output is performance-informed: creative direction rooted in learnings from UA performance, store performance, and competitor analysis.

• Build lightweight vendor scorecards to assess quality, velocity, responsiveness, and performance impact; use these to drive improvements and resourcing recommendations.

• Collaborate with Product Marketing and Creative Services to ensure storefront creative meets quality standards while maintaining speed and iteration velocity.

Storefront Live Ops and Partner Operations

• Own the storefront operations pipeline for key moments tied to ASO and featuring impact (in-app event cards, promotional content, seasonal collections, major updates).

• Run the in-app event card process end-to-end where applicable: intake, timeline management, asset/spec readiness, copy coordination, submission, QA, and post-mortem learnings.

• Coordinate with Partner Relations to support featuring nominations and pitch readiness, including calendars, requirements, and submission hygiene.

• Build and maintain operational templates, checklists, and documentation for storefront execution (brief formats, naming conventions, QA steps, localization readiness, submission timelines).

Localization and Global Readiness

• Partner with localization teams to optimize multi-language store…