Programming Strategist; Disney Entertainment Television

The Disney Channels Programming Strategy team owns the planning and scheduling of our Disney Branded Television content across various platforms, including linear, nonlinear, DTC and You Tube platforms, and sits within the Disney Entertainment Television group. The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats.

From linear and nonlinear television to Disney+, You Tube and beyond, our team crafts the release strategies that connects our content with the largest possible kid’s audiences across all platforms. The team is the ultimate curators, platform strategists and slate planners for kids’ content from the Walt Disney Company.

The Programming Strategist is responsible for the day-to-day execution, publishing and optimization of Disney Entertainment Television’s “made for kids” You Tube channels. This role is a hands‑on operator who manages content production, packaging and channel operations, while also applying data‑driven insights and platform best practices to support channel growth and performance. The Programming Strategist partners closely with Programming, Marketing, and Research teams to ensure content is effectively distributed, optimized and aligned with the broader platform strategy.

The position requires system knowledge of You Tube Studio/Analytics, and Adobe Premiere and Photoshop for content creation needs.

• Content Production & Publishing
  • Produce, edit and upload content across You Tube channels, including: full episodes, compilations, live streams, shortform, vertical shorts.
  • Create and optimize thumbnail graphics aligned with brand performance and best practices.
  • Execute end‑to‑end publishing workflows: titles, descriptions, metadata, tags, chapters, and end screens.
  • Ensure accuracy, quality control, and timely delivery of all published content.
  • Support execution of content plans defined by Programming Strategy team.
• Channel Operations & Maintenance
  • Manage daily channel operations, including: homepage curation, playlist organization, metadata updates, and link maintenance.
  • Maintain channel health and consistency across all published content.
  • Troubleshoot publishing, CMS, or platform issues and provide feedback on tools and workflows.
  • Serve as a key operational contact for You Tube/Google partners and internal stakeholders (e.g., claims, monetization workflows).
• Performance Monitoring & Optimization
  • Monitor channel and content performance in partnership with Research teams.
  • Track key metrics such as views, watch time, CTR and retention
  • Apply performance learnings to:
    • Improve thumbnails, titles and metadata.
    • Optimize content packaging and publishing cadence.
  • Support testing and iteration of content formats and presentations.
• Content Optimization & Platform Best Practices
  • Implement You Tube best practices across all uploads and channel experiences.
  • Stay current on platform trends, algorithm shifts and emerging features.
  • Assist in testing and refining thumbnails, titles, and formats using performance insights.
  • Identify opportunities to improve discoverability and engagement within existing content.
• Cross‑Functional Collaboration
  • Partner with Programming, Production, Marketing and Digital teams to execute content plans.
  • Support promotional campaigns, tentpoles and cross‑platform initiatives.
  • Coordinate with international teams where needed for content execution.
• Audience & Platform Insights
  • Monitor audience behavior, trends, and feedback to inform optimization decisions.
  • Share observations and insights with the broader team to improve programming strategy.
  • Stay informed on kids’ content trends and digital platform behaviors.
• Platform Operations & Monetization Support
  • Support technical workflows related to:
    • Fingerprinting, content claims, monetization, and geo‑filtering.
  • Assist with implementation of platform features such as Shorts or Live initiatives.

• 3+ years You Tube channel management experience managing a growing and successful You Tube channel (100k+ subscribers), You Tube certification a plus.
• 3+ years’ video editing and image editing experience.
• Experience with growing an online community,…