Director, Consumer Products Insights & Analytics

Director, Consumer Products Insights & Analytics

Location:

Celebration, FL or Burbank, CA

Reports to:

Vice President, Corporate and DX Marketing Insights

The Director, Consumer Products Insights & Analytics leads a diverse team responsible for delivering consumer insights across Disney's licensing business and Disney Store. This leader will champion data-driven, consumer-centric thinking and partner closely with leaders across DCP to uncover opportunities that enhance consumer and guest experience, optimize business performance, and inform long-term growth strategies.

This role is ideal for an experienced insight and analytics leader who excels at synthesizing complex data into clear, actionable stories and inspiring teams to innovate and grow.

This team is part of the broader centralized marketing insights function that includes;
Corporate brand, franchise and strategic insights, DX Marketing Insights team, Studio research, Disney+ insights, and Digital Analytics.

Key Responsibilities:

• Strategic Leadership & Vision
• Consumer Insights & Research
• Analytics & Measurement
• Team Leadership & Development
• Cross-Functional Influence & Stakeholder Management
• Vendor & Resource Management

Basic Qualifications:

• 10+ years of progressive leadership experience in insights, analytics, or a related function.
• Proven success developing and executing a consumer-centric, data-driven vision that influences decision-making.
• Demonstrated ability to lead research and analytics teams and integrate diverse data sources into cohesive insights.
• Experience with Consumer Products, consumer research, and/or marketing/sales performance measurement.
• Knowledge of consumer research methods, analytical tools, measurement approaches, and industry trends (including GenAI).
• Exceptional storytelling and communication skills, with the ability to simplify complexity and influence senior leaders.
• Strong stakeholder and relationship-building skills; effective at navigating cross-functional environments.
• Experience shaping product, experience, or communications development.
• Proven ability to thrive in a fast-paced environment while managing multiple priorities.
• Strong team leader

The hiring range for this position in Celebration, FL is $176,700 to $236,900 per year and in Burbank, CA is $185,500 to $248,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.