Manager, Adserving Operations

Agency

Hearts & Science

Media

Media Operations

About the job

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data‑driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Manager, Adserving Operations will play an integral role in the day‑to‑day functions of servicing an Entertainment/Studio account at Hearts & Science. Working closely with the Director of AdOps, this candidate will execute and QA high volumes of pixel implementation for conversion/attribution, undertake a multi‑dimensional trafficking/delivery/management system, and be a trusted resource for tagging/tracking/CAPI executions in social media and Google biddable platforms and for perfecting auto vs manual tagging efficiencies in an ad verification platform for digital and CTV media.

• 4-5 years of industry knowledge and experience in an ad server (e.g., Campaign Manager 360, Innovid, or another major ad server)
• Advanced level understanding of the digital ad trafficking process, floodlight tag creation/implementation/QA, and general troubleshooting best practices
• Good understanding of ad verification (e.g., viewability, brand safety, fraudulent traffic) and IAB/MRC standards/guidelines
• Working experience in tag management systems (GTM, Tealium, etc.) and tag debugging tools (Tag Assistant, Ghostery, etc.)
• Intensive/extensive experience with tracking events/parameters in social media pixels
• Good interpretation of digital/CTV publishers’ display/video specs for 3rd party pixel and transcoding edits
• Working knowledge of cross‑domain tracking and reporting for CTV media
• Ability to digest vast amounts of platform‑related technical information and communicate with external web‑dev stakeholders
• Excellent organization and time‑management skills with a demonstrated ability to handle multiple projects and deadlines
• Established ability with using Excel, Word, and PowerPoint and/or other similar presentation tools
• Exceptional interpersonal, oral, and written communication skills with a confident comfort level when leading a project or moderating a meeting
• Familiarity with rich media and mobile vendors, billing tools (Prisma), web analytics platforms (Adobe Analytics, Google Analytics), and DMP structure/process is a plus
• Bachelor’s degree in marketing, graphic design, or business‑related fields with a focus on technical or project management skills desirable
• Entertainment/Studio experience desirable and recommended for optimal on‑the‑job training and performances

• Oversee ongoing trafficking support for campaigns (taxonomy creation, traffic sheet, click‑through updates, creative assignments and swaps, new tag production, QA, apply backend event tags, etc.)
• Ensure correct and on‑time execution of digital trafficking, tagging, and QA workflow across multiple teams/campaigns
• Troubleshoot issues from site tagging and CAPI signals with support from Associate and Sr. Associate
• Maintain clear day‑to‑day communication with internal leads on status and timeline items
• Develop working knowledge in new digital marketing / Mar Tech technologies relevant to client account and share with internal stakeholders
• Contribute to other technology and operations projects as assigned by Director

Salary (California): $50,000.00 – $95,000.00

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.