VP, Product, Retail

Location

This role can be based in the UK (Leavesden) or US (Los Angeles or New York)

Reporting to the Senior Vice President, Retail
- Global Experiences, the Vice President, Product, Retail is a global leadership role responsible for shaping and delivering the product strategy across Buying, Merchandising, Design, and Product Compliance for the Warner Bros. Discovery (WBD) Global Experiences division. The role leads the end‑to‑end retail product ecosystem across studio tours, flagship stores, pop‑ups, e‑commerce and Location Based Entertainment, translating iconic Warner Bros. Discovery franchises & IP into commercially successful, brand‑authentic consumer products that elevate the guest experience.

Lead development of strategies forbuying, merchandising and assortment across standalone retail, ecommerce and exit retail for tours, exhibitions and attractions aligned tooverall retail strategy. Craft and direct bespoke product strategies by channel;recognizing distinct guest mindsets, dwell times, price sensitivity and conversion dynamics. Define frameworks for exclusive, limited‑edition and venue specific product creation that drive differentiation, urgency, collectability and attachment.

Partner closely with Design to commission and deliver custom‑built product ranges unique to Warner Bros. Discovery Global Experiences. Establish global assortment architectures while enabling geo‑specific ranges reflecting local consumer behavior,culture, pricing architecture, size curves, IP relevance and regulatory needs. Lead merchandise planning, demand forecasting, open‑to‑buy and SKU productivity across permanent locations and timebound touring experiences. Drive revenue, margin, sell‑through and inventory efficiency using performance analytics, guest insight and post experience data.

Oversee global design and product development teams to translate franchise storytelling into high‑quality, immersive and commercially viable product ranges. Ensure creative excellence while balancing speed‑to‑market, cost discipline, quality and scalability across global markets.

Define policies and processes to manage global product compliance, safety, testing and ethical sourcing standards. Partner closely with Legal, EHS, Supply Chain, and third‑party testing bodies to mitigate risk, ensure market readiness and protect brand integrity across all territories.

Build, inspire, and lead high‑performing teams across Buying, Merchandising, Design, and Compliance. Including Direct Reports at Director and Senior Director level. Partner closely with Franchise, Licensing, Marketing, Retail Operations, and external licensees, fostering a culture that balances creative ambition with commercial and operational rigor. Collaborate across the Retail leadership team, ensuring close connection and understanding of Retail Operations, Retail.

Essential Extensive, senior leadership experience in global retail product, buying, or merchandising, including major High Street, multi‑sited operations. Proven executive oversight of Buying, Merchandising, Design and Product Compliance ong commercial acumen with a track record of driving profitable, IP‑led retail businesses. Experience leading large, multidisciplinary teams across North America, EMEA & APAC. Deep understanding of global product safety, testing, regulatory standards and quality assurance.

Strongly Preferred Experience with in entertainment, media, themed attractions, or licensed consumer products. Familiarity with owned retail, licensed, JV & third‑party operating models. Experience aligning product strategies to content calendars, franchise…