AI-Native Product Marketing Manager

Employment: Performance Based - Contract (6-Months) to Full-Time

Salary: $150+ annually with health, dental/vision, profit share, equity participation

Location: Los Angeles, CA (100% Remote with monthly ‘in office’ day)

We're Propel Labs, the product incubator of Creative Design Group—a learning and workforce development agency that designs training solutions across every sector of Fortune 500 companies. While we may have the stability and maturity of a company of a 27-year old company, we have never lost focus on our our most important differentiator: innovation! Mobile apps, live online streaming video events , digital lead generation/CRM platforms, have defined our company over the decades.

And innovation will continue to define our future with your dedication and inspiration.

With our spectacularly talented and driven creative and instructional designers across every time zone, growing agency is seeking an inspiring, experienced Product Marketing Manager. If you’ve who has been searching for the opportunity to launch some of the most exciting AI-powered products in the world, and you’re a really nice person, you’ve found your home. Chemistry’s paramount at CDG so your humor, warmth, and your EQ will be recognized and appreciated.

This is marketing seat #1. You won't inherit a playbook—you'll write it.

As our lead product marketer, you’ll
-shape how our proprietary patent-pending products show up in the market: the positioning, the messaging, the campaigns, and the content. You'll collaborate directly with our Director of the CDG Propel Lab and the AI engineering team to launch products that deliver enterprise-quality training to businesses of all sizes. You'll have the stability of an established company with the autonomy and management vision of an early-stage venture.

• You want to design and activate the entire marketing function, not just a slice of it
• You’re energized by building strategies from scratch and figuring things out along the way
• You write compelling copy, build a landing page, and present to leadership—all in the same week
• You're obsessed with understanding our customers and translating their pain points into messaging that resonates and inspires them to purchase our products
• You embrace metrics—all of them. Including the ones we haven’t thought about yet
• You're already using AI tools to 10x your output—and you can't imagine working without them

• Develop and execute the launch strategies for our current and future products
• Define positioning and messaging that differentiates us in a nascent market
• Identify target segments and build buyer personas based on real customer research
• Create compelling content across the funnel: website copy, blogs, case studies, email campaigns, webinars, and social
• Build that attract customers and optimize landing pages that convert
• Develop thought leadership that establishes our product as an innovator
• Create pitch decks, one-pagers, battle cards, and demo scripts to communicate your strategy
• Design our sales efforts with the messaging and materials needed to close deals
• Develop competitive intelligence and train the team on how to win against alternatives
• Conduct customer interviews and synthesize insights into actionable strategy
• Monitor competitors and market trends to evolve our positioning and stay ahead of the curve
• Build feedback loops between customers, product, and marketing

Required:

• 5+ years of product marketing experience, B2B SaaS is preferred
• Proven ability to develop positioning, messaging, and go-to-market strategies
• Strong writing skills—you can craft everything from taglines to long-form content
• Experience creating sales enablement materials and working closely with sales/GTM teams
• Conversant with marketing/analytics tools (Hub Spot Breeze, Google Analytics, Brand
  24, etc.)
• Ability to create basic visual assets and landing pages (Figma, Canva Magic Studio, Webflow, or similar)
• AI-Native Workflow:
  You are currently utilizing AI-powered tools (ChatGPT, Claude, Jasper, Gamma, etc.) daily to accelerate your work. We expect one marketer leveraging such AI toools to…