Associate Director, Paid Social

The Associate Director, Search and Social (AD) is responsible for managing the strategy and execution of Disney’s paid social and search media plans. The AD is responsible for working with the Search and Social team across their specialty platforms to develop a campaign strategy which supports the client goals and integrates into the broader paid media plans. He/she will play a key role in the translation of marketing and media objectives into overall paid search and social media strategies.

The AD is also responsible for identifying and educating on emerging market trends and technologies as he/she relates to search and social.

• Must have strong knowledge of the paid search (Google, Bing, You Tube) and social (Facebook, Twitter, Instagram, Snapchat, Pinterest) landscape and best practices
• Identify client goals/objectives and lead the development of strategies and tactics for current campaigns
• Ensure integration and coordination between various internal teams by updating and informing them on the status of all account projects
• Stay current with social consumption habits, ‘first-to-market’ opportunities and emerging technologies
• Provide POV for staff and clients on new technologies and vendor partners
• Build strong relationships with senior-level client counterparts and manage day-to-day relationships including strategic oversight and overall problem solving/troubleshooting
• Manage team of Supervisors, Specialists and Coordinators in the development, implementation and maintenance of multiple and simultaneous media plans
• Manage budgets for all campaigns across Disney fiscal year
• Ability to write clearly and concisely and present orally in an articulate and confident manner
• Check for accuracy, timeliness and quality of all team outputs
• Optimize content calendars and search and social plans to produce rigorous and clean data
• Responsible for facilitating each team member’s development

We encourage you to apply if the below describes your experience and talents:

• Minimum of 4-6 years of experience in paid social and paid search execution
• A solid understanding of all major biddable platforms (Google AdWords, Double Click Search, Bing, or similar platform, Facebook Power Editor, Twitter Ads)
• Excellent communication skills both written and verbal
• Clear and articulate communicator with ability to direct and coach team members
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
• Strong presentation skills with the ability to engage an audience and deliver a seamless and effective narrative
• Ability to be agile and adaptable within a quick turnaround business environment
• Excellent ability to convey complex ideas clearly and concisely
• Demonstrated proactive approach to problem solving and critical thinking
• Excellent skills in MS Office:
  Excel, Word and Power Point
• Knowledge of ad serving, tagging, and media billing tools a plus

This is a hybrid role based in Burbank, CA.