Performance Marketing Manager

About the Role & Team

Performance Marketing is an internal cross-functional team within The Walt Disney Company(TWDC)
Marketing team. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.

The Performance Marketing division includes Marketing Technology and Marketing Science who help drive innovation, as well as Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Company.

This role sits within the Performance Marketing Strategy & Operations team and will partner closely with internal marketing teams, media agencies and performance marketing activation partners to drive value for a diverse portfolio of Disney brands.

As a Performance Marketing Manager
, you will help shape and execute audience, bidding, optimization, and measurement strategies that maximize media efficiency and effectiveness while contributing to the ongoing evolution of Disney's performance marketing capabilities.

As part of a collaborative performance marketing pod, you will support the planning, execution, optimization, and analysis of performance marketing campaigns across the Disney enterprise. You'll work alongside marketing, analytics, technology, agency partners, and platform vendors to ensure campaigns are strategically designed, operationally sound, and continuously optimized for success, while helping establish best practices and advancing innovative approaches to performance marketing.

This role is ideal for a data-driven marketer who enjoys working at the intersection of audience strategy, media activation, analytics, and emerging advertising technologies.

• Working directly under and with a Performance Marketing Senior Team Lead to build and implement performance marketing strategy for different brands under the Disney Enterprise
• Manage, build and implement holistic, omni-platform audience data strategy – inclusive of first-party, second-party, and third-party data
• Manage, build and implement auction bid, pacing, and optimization strategies to improve media performance
• Proactively identify and interpret key media performance drivers, and deliver insights to optimize spend and performance of media as aligned with business goals
• Manage ad buying platforms including Meta (Facebook/Instagram), Snapchat, Tik Tok, Google Ads, Google Campaign Manager 360, Search Ads 360, Google DV360, and The Trade Desk – as well as interface and partner effectively with internal and external sales and ad operations teams associated with each
• Implement ongoing, rigorous test and learn cadence to benchmark and improve performance marketing in partnership with Marketing Science and Marketing Analytics to benchmark the performance of current strategies and tactics or to explore and prove out new approaches and opportunities
• Interpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams
• Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts
• Participate as a member of a cohesive and collaborative, cross-functional Performance Marketing team
• Maintain day-to-day communication with the media agency performance marketing activation teams in order to ensure proper implementation of performance marketing campaign
• Support internal teams when necessary with ad hoc projects
• Maintain and share knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholders
• Maintain and share knowledge of performance marketing business processes with pod members and other relevant business stakeholders

• Minimum of 7+ years of experience in advertising media (primarily digital), performance marketing, media analytics, or paid social/search/programmatic auction buying
• Experience working with digital advertising platforms such as Google Ads, Facebook/Instagram, Snapchat, Tik Tok, Reddit, Pinterest, DSPs (Google DV360, Trade Desk, Yahoo, Amazon), Innovid, Live Ramp, or similar technologies
• Strong understanding of the digital advertising ecosystem, including audience targeting, attribution, measurement, and optimization methodologies
• Demonstrated ability to analyze complex data sets and generate actionable insights
• Strong quantitative, analytical, and problem-solving skills
• Excellent verbal and written communication skills with the ability to…