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Manager, Creator Content & Partnerships - Direct to Consumer
Job in
Burbank, Los Angeles County, California, 91506, USA
Listed on 2026-08-11
Listing for:
The Walt Disney Company
Full Time
position Listed on 2026-08-11
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
* The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team develops and scales strategic creator collaborations that expand audience engagement across Disney+ globally. By partnering with creators, talent, and digital media brands, the team produces original creator-led content that complements Disney's iconic storytelling while connecting with audiences across today's evolving digital landscape.
As audiences increasingly engage with short-form video, podcasts, live streams, and emerging creator-first formats, Disney continues to invest in new ways to extend the reach of its stories and franchises. The Manager, Creator Content & Partnerships will help shape this evolution by developing innovative creator strategies that drive audience growth, engagement, and retention for Disney+.
Reporting to the Director, Creator Content & Partnerships, this leader will oversee high-impact creator initiatives from strategy through execution while leading a team responsible for developing scalable creator programs, producing creator-led content, managing strategic partnerships, and delivering measurable business results.
The ideal candidate brings strong creative instincts, operational excellence, and a deep understanding of the creator economy. They have experience building successful creator partnerships, developing original social-first content strategies, leading high-performing teams, and using audience insights to shape innovative programming that resonates across platforms.
** What You'll Do*
* ** Creator Strategy & Partnerships*
* + Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
+ Build scalable creator programs that connect creators, talent, and media brands with Disney's iconic franchises and original content.
+ Lead Disney's Tik Tok Creator Program and other strategic creator initiatives, driving innovation, operational excellence, and measurable business impact.
+ Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
+ Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
+ Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.
** Creator Content Leadership*
* + Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
+ Partner with creative, marketing, programming, and product teams to develop compelling short-form content aligned with Disney's storytelling and brand standards.
+ Help shape creator programming that complements Disney+ content strategy while expanding audience reach across digital platforms.
+ Evaluate content performance and audience insights to inform programming decisions and future content investments.
** Leadership & Cross-Functional Collaboration*
* + Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
+ Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ business objectives.
+ Serve as a trusted advisor on creator strategy, providing recommendations informed by audience insights, performance analytics, and industry trends.
+ Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices across the creator organization.
** Performance & Innovation*
* + Define success metrics and evaluate creator initiatives through audience engagement, content performance, and business impact.
+ Leverage analytics and audience insights to optimize creator investments and improve content performance.
+ Identify opportunities to expand Disney's creator ecosystem through emerging platforms, innovative partnership models, and evolving content formats.
+ Champion experimentation while maintaining operational rigor and measurable business outcomes.
** Required Qualifications*
* + Bachelor's degree or equivalent professional experience.
+ 5+ years of experience in digital media, creator partnerships, social media, content strategy, digital marketing, entertainment, or a related field.
+ 5+ years of people leadership experience, including leading, coaching, and developing high-performing teams.
+ Proven success developing and managing creator or influencer partnership programs at scale.
+ Experience working directly with creators, talent agencies, management companies, or digital media partners.
+ Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.
+ Experience developing or overseeing short-form content strategies across platforms such as Tik Tok, You Tube, Instagram, and other creator-first channels.
+ Proven ability to lead complex…
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