Senior Creative Director, Brand & Marketing

Funko Overview

Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.

Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of licenses and the rights to create tens of thousands of characters - one of the largest portfolios in the pop culture and collectibles industry. Loungefly, Funko's softlines brand, brings fandom to life through stylish bags, accessories, and apparel that blend fashion with pop culture storytelling

The Sr. Creative Director, Brand and Marketing is a critical stakeholder within the overall Funko Marketing function and Marketing Leadership team, responsible for the strategic development and oversight of Funko's creative, consumer-facing content and visual identity.

A creative professional who thrives in a fast-paced and dynamic environment, the ideal candidate leads and develops a high-performing team of creatives across graphic design, photography, illustration, copywriting, and events to develop compelling, move-the-needle work that engages our fans and strengthens the Funko brand.

Equal parts transformative leader and creative visionary, the ideal candidate is deeply tapped into pop-culture and has a comprehensive understanding of what it takes to engage collectors, pop culture connoisseurs, as well as our most dedicated Funko fans. As the creative steward of the brand, the ideal candidate drives consistency, quality, and elevations across teams, channels, and geographies.

• Own and steward Funko's visual brand identity, personality, and tone of voice, driving consistency and elevation across teams, channels, and geographies, and institutionalizing brand guidelines across the organization and with licensor and retail partners.
• Lead all Funko brand creative from concept through execution, delivering high-quality, innovative work aligned to brand positioning, the Brand Marketing Calendar, licensed-partner needs, and channel specifics.
• Oversee creative and production across every consumer-facing touchpoint: social media, , paid media, retail, events and experiential, campaigns, product launches, and internal/company content.
• Partner with Brand & Product Marketing, PR/Comms, Social Media/Influencer Marketing, and sales-channel owners to build compelling campaigns that elevate brand presence while meeting commercial goals.
• Develop close relationships with product creative teams to ensure a cohesive fan experience that seamlessly connects product and brand storytelling.
• Lead, mentor, and inspire a high-performing team across design, copy, photo/video, and studio; fostering a culture of innovation, collaboration, and craft, and actively driving hiring, training, and development.
• Drive the ideation process, translating conceptual ideas into compelling visual expression that resonates with target audiences.
• Set the objectives, key results, processes, and workflows that keep the creative group high-functioning, organized, and on time, including team bandwidth and assignments.
• Identify needs and manage creative outsourcing and agency relationships.
• Represent creative vision and art direction at the executive level with corporate teams and external partners.

• 10-12 years of progressive creative marketing experience.
• Bachelor's degree in Marketing, Art, or Design, or equivalent experience required.
• Demonstrated experience leading and developing a high-performing team.
• Experience designing and implementing a creative marketing organizational structure.
• Proven ability to develop cross-functional partnerships, leading with authority as well as through influence.
• Experience leading a team of creatives across disciplines, including design, copy, photo, and video. Experience both doing and leading the work is critical for success.
• Ability to innovate and drive progressive change.
• Deep experience and interest in social media, including content and storytelling needs across multiple channels (Instagram, Tik Tok, X, etc.).
• Experience leading creative marketing for a global brand highly preferred.

• A genuine consumer of pop culture, with deep knowledge across toys, collectibles, and the fandoms that define them: anime, gaming, Disney, and beyond.
• Digital-native, but skilled at IRL creative expression with experience driving…