Senior Analyst, Performance Marketing

Senior Analyst, Performance Marketing

About the role & team:
Performance Marketing is an internal cross‑functional division within The Walt Disney Company (TWDC) Marketing team. The team leverages ad technologies to achieve data‑driven results within auction‑based or addressable media platforms and supports other paid media and marketing efforts with insights, recommendations, and innovative technologies. The division includes Marketing Technology, Marketing Science, Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance.

Together, we collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing Disney’s magical brands.

This position sits within the Performance Marketing Strategy & Operations team and partners closely with internal marketing teams, media agencies, and activation partners to drive value for a diverse portfolio of Disney brands. As a Senior Analyst, you will help shape audience, bidding, optimization, and measurement strategies that maximize media efficiency and effectiveness while contributing to Disney’s evolving performance marketing capabilities.

In a collaborative performance marketing pod, you will support the planning, execution, optimization, and analysis of campaigns across the Disney enterprise. You’ll work with marketing, analytics, technology, and agency partners to ensure campaigns are strategically designed, operationally sound, and continuously optimized for success. This role is ideal for a data‑driven marketer who enjoys working at the intersection of audience strategy, media activation, analytics, and emerging advertising technologies.

• Work directly under and with the Performance Marketing Senior Team Lead to develop and execute performance marketing strategies for different brands under the Disney Enterprise.
• Build and implement holistic, omni‑platform audience data strategies leveraging first‑party, second‑party, and third‑party data sources.
• Build and implement auction bid, pacing, and optimization strategies to improve media performance.
• Monitor campaign delivery, pacing, and budget utilization to maximize performance and efficiency.
• Ensure campaign tracking, taxonomy, and operational standards are properly implemented across media platforms.
• Support audience testing initiatives and performance experiments to drive continuous learning and innovation.
• Interpret, analyze, and share analyses and learnings from titles, data testing, and performance marketing campaigns and translate findings into actionable recommendations for stakeholders.
• Partner with Marketing Science and Media Agency teams to identify opportunities for improved marketing effectiveness.
• Collaborate cross‑functionally with internal marketing, media, technology, and business teams to achieve campaign objectives.
• Act as a primary point of coordination with agency activation teams to ensure campaigns are launched, maintained, and optimized appropriately.
• Support ad hoc analysis, reporting, and strategic initiatives as business needs evolve.
• Stay informed on evolving industry trends, advertising technologies, measurement practices, and media platform capabilities.

• Minimum of 5+ years of experience in advertising media (primarily digital), performance marketing, media analytics, or paid social/search/programmatic auction buying.
• Experience working with digital advertising platforms such as Google Ads, Facebook/Instagram, Snapchat, Tik Tok, Reddit, Pinterest, DSPs (Google DV360, Trade Desk, Yahoo, Amazon), Innovid, Live Ramp, or similar technologies.
• Strong understanding of the digital advertising ecosystem, including audience targeting, attribution, measurement,…