Senior Manager, Creator Content & Partnerships - DTC

About the Role

The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team is redefining how Disney connects with audiences through creator-led storytelling. By identifying, developing, and scaling partnerships with creators, talent, and digital media brands, the team delivers original content that expands the reach of Disney's iconic franchises while driving audience growth, engagement, and retention across Disney+ globally.

As audiences increasingly consume short-form video, podcasts, live streams, and creator-first content, Disney is investing in innovative ways to meet fans where they are. The Senior Manager, Creator Content & Partnerships will play a pivotal role in shaping this evolution by leading the strategy, creative development, and execution of creator-led content initiatives that strengthen Disney's connection with audiences around the world.

Reporting to the Director, Creator Content & Partnerships, this leader will oversee a high-performing team responsible for developing scalable creator programs, producing innovative creator content, and building strategic partnerships that deliver measurable business impact. The role requires a unique blend of creative vision, strategic thinking, operational excellence, and exceptional relationship management.

The ideal candidate is deeply immersed in the creator economy, understands evolving platform behaviors, and has a proven track record of building creator-first strategies that translate into meaningful audience growth and cultural relevance.

• Define and lead the long-term strategy for Disney's Creator Content & Partnerships initiatives in support of Disney+ audience growth, engagement, and retention.
• Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
• Develop scalable creator partnership programs that connect creators, talent, and digital media brands with Disney's iconic stories and franchises.
• Oversee Disney's Tik Tok Creator Program and other strategic creator initiatives, ensuring successful execution while identifying opportunities for innovation and growth.
• Build and maintain strong relationships with creators, talent representatives, agencies, media partners, and emerging voices across the creator ecosystem.
• Design partnership frameworks and creator engagement models that foster long-term collaboration while delivering measurable business results.
• Identify emerging platforms, consumer behaviors, and creator trends to inform future content and partnership strategies.

• Lead the creative vision and strategic direction for creator-led content initiatives across Disney+.
• Oversee the creator content pipeline from concept development through execution, ensuring programming aligns with Disney's storytelling standards and business objectives.
• Guide creative ideation, campaign development, and executive presentations for large-scale creator initiatives.
• Partner with Marketing, Programming, Product, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels.
• Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance.

• Lead, coach, and develop a high-performing Creator Content & Partnerships team, fostering a culture of creativity, collaboration, accountability, and continuous growth.
• Build strong partnerships across Marketing, Product, Programming, Content, Sales, Analytics, Partnerships, Legal, and International teams to align creator initiatives with Disney+ business priorities.
• Serve as a senior subject matter expert on creator marketing, creator content, and the evolving creator economy.
• Influence executive stakeholders through thoughtful recommendations supported by audience insights, performance analytics, and industry intelligence.
• Drive operational excellence by establishing scalable workflows, governance, and best practices that enable long-term growth.

• Establish success metrics and evaluate creator initiatives through audience engagement, content performance, and business outcomes.
• Leverage analytics, consumer insights, and performance data to optimize creator investment strategies and content programming.
• Identify opportunities to expand Disney's creator ecosystem through innovative…