Influencer Manager

Job Details

Location:

Burbank Office - Burbank, CA 91505

Position Type:
Full Time

Salary Range: $ - $

Hybrid Work Model

Reporting to the Community Director, the Influencer Manager plays a key role in supporting the continued success of SEGA’s many IPs and brands globally across various businesses, including games, consumer products, animation, and beyond. The Influencer Manager supports the Community and Brand Marketing team by developing creative and strategic influencer marketing and communications plans for some of SEGA’s largest brands including Sonic the Hedgehog, Persona, Metaphor, and Crazy Taxi.

Responsibilities include campaign planning, content development, agency coordination, and influencer and community engagement. This position is a unique opportunity to help the SEGA brands thrive while supporting the success of others and sharing the love of SEGA brands with content creators across the globe.

• Partner with Brand Marketing, Community, and Public Relations teams across the Americas and EMEA to lead and drive the overarching creator strategy and campaign narrative for a variety of SEGA brands including Sonic the Hedgehog, Persona, and Crazy Taxi.
• Identify and forge partnerships with top-tier creators, influencers, and agency partners across diverse platforms focusing on brand alignment.
• Evaluate and manage negotiations for influencer partnerships including contracts and budgets to optimize ROI while adhering to compliance and organizational priorities.
• Act as a strategic partner to global internal teams (Licensing, Partnerships, Brand) and key external partners (Film/TV/Streaming/Animation/Business Partners) on influencer activation support as needed.
• Collaborate regularly with wider teams to identify opportunities for engaging influencer-focused content that will expand audience reach and fan engagement.
• Grow and nurture the SEGA brand’s fandom ensuring reach across all segments of diverse players and achieving strong growth and engagement across all creative programs.
• Plan and coordinate live and virtual events that utilize creators and community participation to support the growth of SEGA brands while also contributing to their own growth.
• Create exciting opportunities for creators to work with the SEGA brands to aid in Brand-related campaigns.
• Develop and manage an in‑house Influencer Program, including creating and distributing creator kits, to support content creators across Sonic and other SEGA brand releases and activations.
• Serve as the point of contact for SEGA‑related content creators and influencers across the Americas, EMEA, and LATAM.
• Collaborate with Digital Marketing team to align on paid, owned, and earned influencer marketing strategies.
• Partner closely with the Community team to manage and develop Sonic’s influencer‑facing channel presence across social media platforms such as You Tube, Instagram, and Tik Tok.
• Collaborate with Product Marketing teams to align Influencer strategy such as creator selection and support game initiatives.
• Establish and track KPIs such as reach, engagement, conversion rates, customer acquisition cost (CAC), and creator ecosystem growth metrics.
• Analyze campaign performance and apply data‑driven insights to optimize influencer strategies.
• Prepare data‑driven reports and presentations that summarize campaign performance, platform growth, and ROI for executive stakeholders.
• Other responsibilities are performed as assigned or needed.

• Working in‑office is an essential function of this position. This requirement ensures effective supervision, collaboration, and teamwork. In‑office attendance is required for the following reasons:
• For effective supervision of employees and our work product, which…