Manager, Social

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Warner Bros. Discovery Global Experiences is seeking a commercially focused Manager, Social Media to lead social media strategy and execution across Warner Bros. Studio Tour Hollywood, Superman Experience, retail, new launches, seasonal activations and priority Americas projects.

This role is dedicated to making social media a meaningful full-funnel growth engine: expanding awareness and cultural relevance; creating active fan engagement and community; building consideration for distinct experiences; and generating qualified traffic and conversion. The Manager will develop differentiated strategies for each experience and platform while creating a coherent portfolio approach that enables learning, scale and operational consistency.

The Manager will lead the day-to-day social media agency relationship and oversee platform strategy, editorial planning, publishing, social-first content, video, creators and influencers, community management, social listening, measurement and optimization. The ideal candidate combines excellent platform instincts and editorial judgment with commercial orientation, disciplined execution and the ability to translate audience insight into measurable business outcomes.

• Lead the social strategy across the Americas portfolio, defining how social will build awareness, engagement, consideration and conversion for each experience, launch, seasonal activation and priority retail initiative.
• Translate business objectives, audience insight and approved brand and franchise direction into clear social objectives, audience strategies, content pillars, messaging and calls to action.
• Develop distinct social approaches for different experiences and audiences while creating shared standards, playbooks and learning across the portfolio.
• Connect social storytelling to commercial priorities, including ticket sales, attendance, product differentiation, premium experiences, retail traffic, new openings and repeat visitation.
• Build annual, seasonal and launch-specific social plans that balance long-range planning with the agility to respond to timely cultural moments and fan conversation.
• Establish a clear role, target audience, editorial voice, content mix and publishing strategy for Meta, Tik Tok, You Tube, Pinterest, Threads and other relevant current or emerging platforms.
• Own the integrated social editorial calendar and day-to-day publishing rhythm across multiple experiences, balancing evergreen storytelling, campaign moments, launches, events, offers and responsive content.
• Develop platform-native approaches rather than repurposing the same assets across channels, with particular emphasis on short-form video, entertainment, utility, conversation and participation.
• Build social-search and Pinterest strategies that capture travel planning, local “things to do,” fan inspiration and other high-intent discovery behaviors.

• Maintain strong channel governance, account access, publishing controls, content archives and escalation processes across the…