Vp, Sales & Digital — Music Growth & Partnerships Leader

Senior Manager, Global Business Development

The Senior Manager, Global Business Development will be responsible for driving North America revenue growth, developing marquee partnerships, and cultivating new business opportunities across the WSL ecosystem including events, media, content, digital platforms, and sustainability programs.

Responsibilities include (but not limited to):

• Partnership Development:
  Develop a comprehensive understanding of WSL's brand, products, audiences, and global positioning within the sports and entertainment ecosystem to articulate a unique and compelling commercial narrative.
• Identify, qualify, and secure new partners across our portfolio of events.
• Create customized, year-round partnership programs that leverage WSL's assets in authentic, value-driven ways aligned with partner objectives to generate measurable ROI.
• Incorporate data and analytics to evaluate opportunities, forecast revenue potential, and optimize performance.
• Build and manage a robust pipeline of prospective partners, maintaining disciplined tracking, forecasting, and reporting through CRM tools.

Qualifications &

Experience:

• 3-5+ years of experience in sports, entertainment, media, or brand partnership sales, with a proven record of securing six figure deals.
• Network of decision maker relationships across brands, agencies, and categories relevant to WSL's ecosystem.
• Bachelor s degree required; advanced degree a plus.

Compensation and Benefits:

• Competitive base salary and commission/bonus incentives tied to sales goals and revenue growth.
• Comprehensive benefits package including health, dental, vision, 401(k), paid time off.

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