Sr Analyst, Data Governance

Job Summary

The Disney Corporate Brand team is seeking a Sr. Analyst, Data Governance to support our Customer Data Governance program. In this role, you will maintain and evolve our enterprise consumer data taxonomy and catalog, ensuring data is accurate, high quality, and compliant with all applicable policies and regulations. You’ll work closely with cross‑functional teams to ensure that our enterprise consumer data is used effectively and responsibly, delivering powerful business outcomes while honoring guest privacy and trust.

• Develop, manage, and optimize our audience taxonomy and data catalog to support enterprise activation and measurement.
• Promote standardization of KPIs across enterprise and business unit partner initiatives.
• Implement and refine processes for creating and approving new attributes and audience segments while ensuring alignment with privacy, consent, and regulatory requirements.
• Steward metadata accuracy, consistency, and compliance in collaboration with Data Governance, Marketing, Analytics, and Privacy partners.
• Monitor usage of consumer data and drive continuous improvement and adoption of trusted, data quality certified audience segments.
• Promote best practices in metadata management and data stewardship through training, documentation, and user enablement.
• Support data quality initiatives, quarterly access reviews, and compliance with data retention and suppression rules.

• 3+ years in data governance, taxonomy/metadata management, audience data, or CRM/activation in a complex enterprise.
• Hands‑on experience curating data catalogs and business glossaries (Alation or similar); strong metadata writing and organization skills.
• Working knowledge of audience creation, custom audiences/lookalikes, and platform policies; comfort with concepts like consent gating, DNSMI, VPPA, and COPPA compliance.
• Familiarity with customer data segmentation strategies (e.g., lifecycle, geo, engagement, affinity).
• Experience collaborating with technical, legal, and business stakeholders.
• Excellent documentation and communication skills.
• Bachelor’s degree or equivalent experience.

• Experience in media, entertainment, or a related industry.
• Practical understanding of US privacy landscape (e.g., CCPA/CPRA) and records/information management principles.
• Exposure to Snowflake, Hightouch (or similar audience activation tools), and Tableau; ability to read basic SQL is a plus.
• Experience partnering with Legal/Privacy, Data Quality, and activation teams on cross‑functional launches.

The hiring range for this position in Burbank, CA is $ to $ per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Burbank, CA, USA