Senior Merchant, GE

Balsam Brands is the official global brand licensing partner for GE holiday lighting. The Senior Merchant, GE is a senior merchandising leader responsible for owning and scaling key GE product categories with significant financial impact. This role translates long-term brand and category strategy into actionable assortment, pricing, and commercialization plans. While serving as a strategic thought partner with broad autonomy, the Senior Merchant drives category growth and margin optimization in a high-volume wholesale environment.

This full-time position reports to the VP of Merchandising GE and is expected to work in a hybrid model which currently requires Monday, Tuesday and Wednesday in-office.

• Own end-to-end category strategy and execution for assigned GE categories, with accountability for revenue, margin, and lifecycle performance
• Develop multi-year category roadmaps aligned to GE brand vision and broader merchandising strategy
• Lead assortment architecture, pricing strategy, and promotional planning to maximize consumer relevance and financial results
• Identify white space and growth opportunities through deep analysis of market trends, consumer insights, and competitive landscapes
• Partner closely with Product Development to shape product briefs, packaging strategy, and innovation pipelines
• Drive commercialization excellence by partnering cross-functionally to ensure on-time, on-cost, and on-strategy launches
• Partner with Sales team to curate assortments, communicate product features, create planograms, and set pricing for key Wholesale partners
• Manage and deepen vendor and manufacturing relationships, including negotiations and performance management
• Act as a category thought leader, elevating insights and recommendations to senior leadership
• Guide direct reports and functional team members by identifying opportunities for growth, leveraging team strengths, and developing members toward organizational effectiveness

• Bachelor’s Degree
• 11+ years of progressive experience in merchandising, category management, or product strategy
• Proven success owning large, complex categories with meaningful P&L responsibility
• Strong experience merchandising for mass-market or omnichannel retail environments, preferably with experience in lighting and / or holiday categories
• Wholesale Merchandising and/or license experience a plus
• Deep expertise in assortment strategy, pricing, packaging, and product lifecycle management
• Advanced financial and analytical acumen, with the ability to translate insights into action
• Demonstrated ability to think critically and handle ambiguous situations
• Experience working closely with product development, sourcing, and supply chain teams
• Strong executive communication skills, with comfort presenting to senior leadership
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and make strategic recommendations
• Exceptional cross-functional collaboration and communication skills, with a track record of influencing senior stakeholders

Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people‑first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

Check out our flagship brand, Balsam Hill:

Balsam Brands in Forbes: (Use the "Apply for this Job" box below)./balsambrandsforbes
2023

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• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as…