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Sales Operations Manager

Job in Burlington, Ontario, Canada
Listing for: DM Lyons Consulting
Full Time position
Listed on 2026-07-07
Job specializations:
  • Sales
  • Management
Job Description & How to Apply Below
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This range is provided by DM Lyons Consulting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range
CA$/yr - CA$/yr

Title:

SALES ENABLEMENT MANAGER

Department: SALES

Reports to:

VP SALES

Reporting to the VP of Sales, the sales enablement manager is responsible for the overall strategy, execution and success of the sales enablement function within the organization. This role involves overseeing the design, development and implementation of sales enablement initiatives and programs that enhance the efficiency and effectiveness of the sales force and broader customer-facing roles.

The ideal candidate will have a strong background in sales, leadership and enablement with the ability to translate high-level business goals into actionable enablement strategies that drive sales performance and revenue growth. The incumbent will understand the multi-channel model, which includes both direct sales and distribution.

This role requires exceptional leadership skills, strategic thinking and a deep understanding of the sales process and the end‑to‑end customer experience. The manager of sales enablement plays a crucial role in shaping the future of the sales organization by establishing best practices, optimizing sales processes and ensuring that the sales team and the other customer‑facing roles are equipped with the skills, knowledge, resources and tools they need to succeed.

DUTIES AND RESPONSIBILITIES

Develop and execute a comprehensive sales enablement strategy that aligns with the company’s overall business objectives and drives revenue growth.

Work closely with sales, marketing, engineering, manufacturing, product management and operations leadership to ensure strong cross‑functional collaboration and that enablement initiatives are fully integrated with the broader business strategy, resulting in a consistent end‑to‑end customer experience.

Work with Finance, Marketing, Engineering, the PMO and Operations to design, implement and maintain the key process required to ensure alignment between Sales and these functions.

Leverage the customer relationship management software (CRM) to automate processes.

Ensure the sales force is properly entering and utilizing the CRM to its full capacity to allow for the extraction of accurate data for analysis and sales forecasts.

Leverage the data from the CRM to inform and improve the sales enablement function.

Oversee the design, development and implementation of sales enablement programs, including sales onboarding, ongoing training, sales coaching, customer service, marketing and performance management [future possible additions: project management, marketing and after‑sales services]

Ensure that the global sales team is fully trained and equipped with the knowledge and skills required to execute the company’s sales objectives successfully.

Develop and oversee the creation of high‑impact sales enablement content, including strategies, training content and other resources that are aligned with the company’s messaging and positioning.

Oversee the selection, implementation and management of sales enablement tools and platforms, ensuring that they are effectively integrated into the sales process and contribute to sales effectiveness and efficiency.

Establish sales enablement metrics and key performance indicators (KPIs) to measure the effectiveness of sales enablement programs and continuously assess and refine these programs to ensure they are delivering the desired business outcomes and the desired customer experience.

Build and maintain strong relationships with key stakeholders across the organization, ensuring that the sales enablement function is recognized as a strategic partner in achieving business goals.

Manage the sales enablement budget and allocate resources effectively to maximize the return on effort (ROE) and return on investment (ROI) of the executed enablement interventions.

Advance the maturity of the sales enablement function to meet the demand of the sales organization.

Other tasks or goals as assigned.

Additional goals as mutually discussed…
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