Winter Co-op - Digital Marketing & CRM

Job Overview

Winter 2027 Co-op - Digital Marketing & CRM

As a Winter 2027 Digital Marketing & CRM Co-op at Keurig Dr Pepper (KDP), you will join the  consumer relationship management team for a Co‑op that gives hands‑on experience with a best‑in‑class CRM system. Apprentice under the Manager of CRM sending campaigns that drive results and build relationships.

This role is aligned to the Coffee Operating Unit.

• The KDP 2027 Winter Co-op Program will run from January 4th – June 4th, 2027
• Location:
  
  Burlington, MA
• Full-time; 40 hours per week
• Monday-Friday
• 8:00am until 5:00pm
• Hybrid

Your key responsibilities will include:

• Executing the promotional CRM calendar, including building, testing, and scheduling promotional emails.
• Briefing the creative team on requirements for digital asset creation.
• Conducting A/B testing for promotional emails, including subject line and preheader variations.
• Assisting with reporting on multi‑channel campaign performance.
• Supporting CRM strategy development through miscellaneous analytical projects.
• Managing ad hoc campaigns as needed.

• Engaging and partnering on innovative projects to gain experience in a fast paced, cross functional team environment
• Receive mentor support for your professional development
• Participate in meet & greets and lunch & learns with KDP executives and other organization leaders
• Receive professional development training such as networking, professional skills development and presenting
• Complete a project from start to finish and present it and your takeaways to your team, department,and senior leaders to highlight your project work and impact on the business

• $28/hour
• Paid bi-weekly
• $5,000 sign on bonus pay, paid within first 30 days of employment

• Undergraduate currently enrolled in a full‑time academic program from an accredited college or university, majoring in Business, Marketing, Communications, Information Systems or another related field
• Available to work 40 hours per week (M-F, 8am-5pm)
• Excellent organizational skills and attention to detail with a demonstrated ability to manage multiple projects, prioritize requests, and meet deadlines
• Strong communication skills including excellent listening, written, and verbal abilities
• Ability to work cross‑functionally, be independently driven, and a self‑starter
• Strong skills in Microsoft Excel, PowerPoint and Data Analytics
• Experience with CRM systems like Klaviyo is highly desired, as well as familiarity with HTML

You must be work authorized in the United States on a full‑time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F‑1 (student) visa holders whorequiresponsorship in the future or cannot work now on a full‑time basis.

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Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®.

Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and…