Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Burlington, MA, United States | req
1968

Find your path and enjoy the journey at Haley & Aldrich. With us, you'll tackle clients' most meaningful challenges in the built and natural environments and, in turn, build stronger communities. You'll work with teams of passionate colleagues, driven by a commitment to technical excellence and continuous learning.

As a company, we aim to build a world where communities go beyond resilience, embracing change as an opportunity to enhance safety, well-being, and quality of life. Join us to accelerate this vision and your professional development.

We are looking to add new talent to our growing team! We are currently seeking a Senior Digital Marketing Specialist to work in a technical support role with highly skilled professionals on diverse project teams in a dynamic environment. This is an excellent opportunity to join a growing group and company and get involved in a variety of projects for a diverse range of clients.

This is a full-time, hybrid position located in our Burlington , MA office.

As a Senior
Digital Marketing Specialist
, you will be responsible for developing, executing, and optimizing digital marketing strategies to enhance brand awareness, drive lead generation, and support the growth of our business. You'll play a key role in managing our digital presence across channels — including web, social media, email, and search — while collaborating closely with colleagues across teams. The ideal candidate blends hands-on digital experience with strategic vision and a willingness to learn new technologies in a fast-paced, professional-services environment.

• Plan, develop, and execute digital marketing campaigns across web, email, paid search, social media, and third-party platforms.
• Manage and optimize company website and social media pages for user experience and lead generation.
• Develop and monitor key metrics and analytics dashboards (e.g., Google Analytics, Hubspot) to measure ROI and campaign success, sharing actionable insights with leadership.
• Oversee organic and paid SEO, keyword research, and ongoing content optimization efforts.
• Produce, publish, and promote high-quality digital content (blogs, case studies, videos, etc.), partnering with subject matter experts.
• Support account-based marketing and demand generation strategy with tailored campaigns for specific client targets and market sectors.
• Work with the marketing team and subject matter experts to generate campaign materials, presentations, and digital collateral.
• Maintain brand voice and consistency across all digital touchpoints, adhering to visual and editorial guidelines.
• Coordinate with outside vendors, contractors, or agencies as needed for digital project delivery.
• Stay up to date with digital marketing trends, best practices, and relevant industry technologies.
• Other duties as assigned to support the marketing and communications objectives of the company.

Minimum Skills and Requirements:

• Bachelor's degree in marketing, communications, business, or a related field.
• 6+ years of hands-on digital marketing experience, ideally in a B2B or professional services environment.
• Proven ability to create, execute, and measure multichannel digital marketing strategies.
• Strong proficiency with digital marketing tools: web CMS (Word Press or similar), Google Analytics, marketing automation and CRM systems (e.g., Hub Spot), SEO platforms, paid search/social ad managers.
• Familiarity with content management and content creation for web, social, and email.
• Excellent written and verbal communication skills, with strong attention to detail.
• Project management skills; able to handle multiple tasks, priorities, and deadlines independently.
• Ability to work collaboratively across teams and communicate with technical and non-technical stakeholders.

• Demonstrated ability to mentor or train junior team members on best practices.
• Knowledge of UX/UI fundamentals or basic HTML/CSS.
• Certifications in Google Analytics, Hubspot, SEO and/or other digital marketing topics.

The salary for this position in Burlington, MA is $85,000 - $105,000…