Channel Marketing Manager - North America

Channel Marketing Manager - North America

Location:

Burlington, Boston - 2-3 days a week office based.

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSAspecializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises,RSAconnects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce.

If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team! For more information, go to

RSA is looking for a North America Channel Marketing Manager who is passionate about the channel and driven to find new ways to create revenue — not just execute programs. This role owns regional partner-led demand generation and revenue acceleration, aligned to RSA’s Channel Strategy.

You will be accountable for planning, executing, and optimizing marketing programs that generate partner-sourced and partner-influenced pipeline across North America — working closely with Channel Sales leadership to align investment with real business priorities.

This is a field-facing, execution-focused role. Pipeline contribution, MDF performance, partner event execution, and campaign activation are yours to own.

This role partners closely with the Global Channel Enablement & Partner Comms person who will drive overall partner messaging, enablement frameworks, and partner communications.

• Develop and execute a North America channel marketing plan aligned to regional sales targets and partner business plans
• Activate partner-led demand programs including events, webinars, ABM campaigns, digital programs, and co-marketing initiatives
• Translate global partner-ready plays and messaging into regionally relevant, pipeline-generating campaigns
• Serve as the North America marketing point of contact for priority partners and distributors
• Ensure every program ties directly to pipeline generation and revenue outcomes — no vanity metrics

• Own North America MDF and co-op budget allocation, governance, and ROI measurement
• Make strategic bets — align MDF investment to partners with the pipeline potential and commitment to perform, not just those who ask
• Define measurable outcomes at the point of approval: leads, pipeline, revenue influence
• Track performance and optimize spend in-quarter based on results, not inertia
• Give Channel Sales and Marketing leadership clear, honest visibility into investment impact

• Use AI tools to work faster and smarter — accelerate content creation, personalize partner outreach at scale, and speed up campaign execution
• Apply AI-powered intent and account intelligence (e.g., 6sense) to identify where partner and buyer signals align, then concentrate MDF and co-marketing accordingly
• Use data and AI-assisted analysis to surface what’s working across the partner portfolio and act on it in-quarter
• Bring new AI-driven approaches to the team — this role is expected to help push the bar, not just keep up

• Partner closely with:
  Channel Sales & Distribution Leadership Field Marketing Product Marketing Partner Enablement & Communications
• Participate in joint planning sessions, QBRs, and partner pipeline reviews — representing…