Solution Business Manager, Search & Ads Intelligence

About the Role

Burlington, MA

Search is changing fast. AI-powered answers, generative results, and new ad formats are reshaping how people find information and how brands compete for attention. Similarweb sits at the center of that shift, giving marketers the intelligence they need to stay ahead.

We're looking for a Solution Business Manager, Search & Ads Intelligence to bring their performance marketing expertise to the next level. This is not a generalist role. We want someone who has lived inside a performance marketing agency or large retailers or eCommerce with hands-on experience managing campaigns across organic and paid channels and can translate that real-world experience into value for our clients.

You will partner with sales, account management, and customer success to win deals, deepen adoption, and position Similarweb as the go-to platform for marketers navigating today's complex search and paid media landscape. You will also help shape our product roadmap by feeding market intelligence, your knowledge and client insights back to the product and data teams.

If you get excited by keyword gaps, AI-generated search results, messy URLs, bidding strategy, audience overlap, and building custom workflows with AI tools, this role is for you.

Your core focus is being the subject matter expert that clients and internal teams turn to when they need a real practitioner’s perspective on search and paid media.

• Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction.
• Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate.
• Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists.
• Identify expansion opportunities within existing accounts by surfacing unmet needs across the client’s full marketing stack.
• Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it.
• Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies.
• Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools.
• Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations.
• Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data.
• Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape.
• Connect organic and paid search insights to help clients make smarter cross-channel budget decisions and reduce wasted spend.
• Support client and internal teams in suggesting or building client-facing reports and competitive audits powered by Similarweb data.
• Actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase your output and the quality of deliverables.
• Prototype custom analyses and solutions by combining Similarweb data with AI tools, giving clients a preview of what is possible beyond the standard product.
• Stay current on how AI is changing search, advertising, and marketing analytics, and bring that knowledge into client conversations proactively.
• Evaluate the competitive landscape, emerging tools, and industry trends, sharing structured feedback with product and data teams. Such feedback should be curated and made applicable to core industries we service.
• Facilitate client feedback sessions and user research to inform the product roadmap for Search and Ads Intelligence.
• Monitor and report on product KPIs, adoption…