Director, Product Marketing – Governance & Lifecycle

Director, Product Marketing – Governance & Lifecycle About this position

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSAspecializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises,RSAconnects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions ; the first ever and only multi-functional, passwordless hardware authenticator ; and a frictionless, mobile-optimized experience for the modern workforce.

If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team! For more information, go to

Identity governance and administration is a critical piece of an organization's security architecture. It is fundamentally about risk reduction: making sure the right people have the right access and nothing more, and with compliance more important than ever, it is central to an organization's security posture. RSA's Governance & Lifecycle solution is strong, available on-premises and in the cloud, and a growing part of the portfolio.

This role exists to make RSA's Governance &Lifecycle story sharp enough to win in a crowded, competitive market. The Director of Product Marketing for Governance &Lifecycle understands the identity governance buyer deeply enough to craft positioning that holds up against the leading IGA competitors, to arm sellers in the field and in front of customers, and to represent RSA with analysts, press, and influencers.

They know what a CISO, an identity governance owner, and an audit and compliance leader each care about, and they can translate RSA's capabilities into a risk reduction case that is easy to buy and hard to discount. A core mandate of this role is to build and personally deliver the sales training, in partnership with the enablement team, that makes every seller able to spot, qualify, and win G&L opportunities.

This is a senior individual contributor role for a self-starting operator with a GM mentality. This role will obsess over G&L product performance, seller adoption, and competitive win rate, and constantly look for ways to support growth in the business.

• Own RSA's Governance &Lifecycle positioning and narrative end to end, from the market message to the field tools to the external content that reaches CISO, identity governance, and audit and compliance buyers, defending the table stakes buyers expect while breaking through on the areas where RSA is differentiated.
• Build the messaging architecture, buyer personas, and buyer journeys for the G&L portfolio, from the CISO and identity governance owner down to the IAM administrator and the audit, risk, and compliance stakeholder, and keep them current as the market moves.
• Run competitive intelligence for the G&L portfolio: track how the leading IGA competitors are moving, maintain win/loss insight, and turn it into sharper positioning, competitive responses, and fast field reaction that helps RSA displace incumbents and defend its base.
• Lead go-to-market for G&L product launches: message, package, tier, sequence, and coordinate across product, demand generation, sales, and PR so releases land with impact.
• Partner with product to translate roadmap into a market story and to shape pricing and packaging so RSA's G&L offers are easy to buy, easy to expand, and hard to discount.
• Build and personally deliver the sales training and certification that make every RSA seller able to identify, qualify, and win…