Director, Human Resources

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Regular Full-Time Burlington, MA, US

4 days ago Requisition

At Vericel Corporation, we are pioneers in advanced cell therapies for sports medicine and severe burn care, transforming patient lives through cutting‑edge regenerative medicine. Our commitment to innovation, patient‑centered focus, and scientific excellence drives us to develop groundbreaking treatments including MACI (knee cartilage repair), Epicel, and Nexobrid (burn care).

The HR Director serves as a strategic advisor and trusted partner to employees and leaders across our sales, marketing and medical office functions. In this role, you will align talent strategies with business priorities to drive innovation, performance, and scalable growth. Your focus will be on building high‑performing teams and creating a high‑impact culture.

The HR Director will lead organizational design, talent planning, performance management, leadership & employee development, succession planning, workforce strategy, and team effectiveness initiatives. This role requires deep experience supporting sales and marketing organizations and a strong understanding of data‑driven talent practices, including the application of AI‑enabled tools to improve organizational outcomes.

This position is in‑office from Monday – Thursday in our new Burlington, MA location, with flexibility to work remotely on Fridays.

• Serve as a thought partner to sales, marketing, and medical office leaders.
• Translate business strategy into actionable talent and organizational plans.
• Provide counsel on leadership effectiveness, team dynamics, and organizational health.

• Lead organizational design initiatives aligned with growth strategy and market changes.
• Evaluate span of control, role clarity, structure effectiveness, and capability gaps.
• Develop workforce plans to support product adoption and commercialization strategy.
• Lead workforce planning initiatives that proactively address talent needs and risk mitigation.
• Develop and execute talent strategies to attract, retain, and develop high‑performing teams.
• Champion the talent agenda by assessing pipelines, identifying gaps, and developing future leaders.
• Design and implement succession plans, coaching frameworks, and targeted development programs.
• Define and operationalize talent review process, including high potential identification frameworks using data, assessments, and manager input.

• Lead the transformation of performance management into a dynamic, actionable real‑time feedback culture.
• Enhance goal‑setting frameworks and performance management processes that drive accountability and pragmatic innovation.
• Partner with leaders to calibrate performance, ensure fairness, and differentiate performance effectively.
• Train, coach & support leaders on performance feedback, difficult conversations, and accountability.

• Lead training programs (leadership, team dynamics, performance management, other).
• Build a learning environment that supports technical upskilling, leadership development, high potential acceleration and retention, and career mobility.
• Assess capability opportunities within sales, marketing, and medical teams to design and implement targeted leadership and skill development programs.
• Promote a culture of continuous learning and professional growth.

• Diagnose team effectiveness and improve cross-functional collaboration opportunities.
• Facilitate team interventions to improve trust, communication, and accountability.
• Address conflict resolution and executive coaching needs.
• Use engagement data and qualitative insights to strengthen culture and retention.

• Leverage AI‑enabled HR technologies to inform workforce planning, predictive retention analytics, performance insights, and talent acquisition strategies.
• Partner with HR Operations and…