Director Category Management

The Wellness Pet Company is on a mission. Every day, we strive to make the best pet food scientifically proven to deliver a difference pets will feel and pet parents will see. We are a team united by a shared passion for pets and the people who love them. As a community of people working together, Wellies start and end with the consumer – always.

At Wellness, we bring our best, stay on the scent of what matters most, get hungry and dig deep to uncover new possibilities, and move with agility when opportunity arises. Above all, we believe the strongest results come from working together and winning as a pack. Sound good to you? Come for a walk with us today!

Our Team is based out of our office in Burlington, Massachusetts, where we work in-office Monday through Thursday each week, and remotely on Fridays. Team members must reside?within or be willing to relocate to a commutable distance from our Burlington office.

The Director, Category Management is responsible for leading the category management and retailer insights strategy within the Commercial organization. Overseeing a team of category management professionals and collaborating cross-functionally with Sales, Marketing, Brand, Finance, and other departments, this individual will play a critical role in shaping commercial strategy, optimizing business performance, and driving sustainable growth through data-driven insights. They will serve as a senior strategic business partner, providing deep category, consumer, shopper, and retailer expertise to drive actionable strategies across the omni-channel environment.

• Category Strategy & Leadership:
  Lead the development and execution of category management strategy, identifying key category, consumer, shopper, retailer, and competitive drivers to inform commercial growth strategies.
• Business Intelligence:
  Translate complex data into actionable business intelligence that drives revenue, profit, market share, and category growth. Develop best-in-class selling stories, category recommendations, and strategic direction.
• Executive & Customer Engagement:
  Serve as a senior category management partner to internal leadership and external retail customers. Lead customer presentations, category reviews, executive communications, and board-facing materials.
• Consumer & Retailer Insights:
  Analyze and interpret syndicated, POS, shopper, and consumer data through the lens of assortment, merchandising, pricing, promotion, and competitive performance to identify opportunities and inform commercial strategy.
• Commercial Performance:
  Lead analysis of business and channel performance, including sales/share, brand, retailer, and competitive performance, to optimize commercial strategies and investments.
• Promotional Effectiveness:
  Oversee post-promotional analysis, including ROI, Cost to Acquire, and Lifetime Value, and translate findings into recommendations that improve future promotional and commercial investments.
• Data & Analytics Leadership:
  Own the evolution of Wellness’ commercial data and reporting capabilities, establishing a consistent source of truth. Partner with IT to advance Power BI and other analytical capabilities and manage key syndicated data partnerships.
• Team Leadership:
  Lead, coach, develop, and retain a high-performing category management team. Establish priorities, build capabilities, and ensure the team delivers high-impact insights and recommendations to the Commercial organization.
• Market Intelligence:
  Establish a proactive approach to monitoring market, trade, consumer, shopper, and competitive trends and communicate key opportunities, risks, and implications to senior leadership.
• Cross-Functional Leadership:
  Partner with Sales, Marketing, Brand, Finance, IT, and other…