Product Marketing Manager

Product Marketing Manager, Charles River Development

The team you will be joining is part of the product strategy and marketing team at Charles River Development (CRD). CRD is expanding its products into new areas. The Product Marketing Manager is a mid‑senior level role that helps drive positioning and Go To Market (GTM) strategy across the organization. The role is global, interacting with internal and external market participants, including customers, partners and industry analysts, and aims to drive delivery and success of a suite of products in the financial marketplace.

• Own GTM strategy across the organization, positioning products and socializing core messaging
• Perform market research to better understand the market, including differentiation across market segments and opportunities
• Plan and manage product launches and releases across the organization, collaborating with product and educating and acting as a resource for Sales, Marketing and Relationship Management
• Guide and create value proposition messaging and socialize it across the organization
• Establish scalable best practice processes to drive product and product marketing
• Act as a product evangelist internally and externally, communicating the value of our offerings in written form and presentations
• Perform business and revenue modelling and quantitative market segmentation
• Create and maintain high‑impact marketing and sales enablement content, including product sheets, white papers, web content, presentations, videos, business cases and thought leadership materials. Apply data and analytics to drive results, collaboration and decision making.
• Support sales on strategic sales opportunities

• Active contributor with high motivation, the ability to take initiative, set priorities and perform tasks with minimal guidance
• Specific knowledge of the investment industry (financial instruments, workflows, major players, macro‑economic influences, trends, etc.)
• Strong analytical skills, with ability to collect, absorb and analyze information quickly and independently
• Excellent executive communication (verbal and written) skills
• Outstanding collaboration and interpersonal skills with demonstrated ability to work with a wide range of individuals at all levels of the organization and manage stakeholders
• Strong attention to detail and highly organized with excellent time management skills
• Expert in Microsoft Office, including Word, Excel and Power Point

• BS / BA required, Master’s preferred; experience with Pragmatic Marketing framework a plus
• 4-6 or more years of related experience in Marketing or Sales in B2B Technology, Financial Services and/or related industries

$80,000 - $140,000 Annual

State Street is an equal opportunity and affirmative action employer. We consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.

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