Global Product Marketing Manager – Sample Repository Services, Informatics

Responsibilities

• Develop, implement, and measure strategic marketing plans and tactics globally using a customer-centric approach, helping to drive awareness, consideration, and purchase.
• Formulate and execute marketing plans that leverage detailed analyses of customer segments, competitor activity, business trends, and market opportunities in partnership with product management.
• Ensure alignment with business strategy and goals as defined by the business leadership team.
• Develop market launch strategy, implementation and sustaining plans supporting new product introductions to achieve revenue goals.
• Drive incorporation of the product and services portfolio into broader customer workflows and customer journeys.
• Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, paid search, and email automation.
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.
• Collaborate with team members and contribute strategic insight and content related to pan-Azenta awareness campaigns.
• Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
• Assist with development of sales training and customer education material in collaboration with product management, R&D, and commercial teams.
• Oversee campaign reporting and lead generation funnels driven by marketing activities.
• Interact with senior leadership related to marketing strategy and results.

• Bachelor’s degree in Biology, Biochemistry, Cell Biology OR business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors.
• M.S, Ph.D., or MBA is preferred.
• 5+ years of experience in developing marketing strategies and implementing marketing plans that drive demand for products and/or services in the life sciences market.
• Demonstrated ability developing strategic go-to-market plans to drive global adoption of new services and products.
• Proficiency in digital marketing with experience that includes display advertising, search engine marketing and optimization, social media, and automation approaches.
• Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills.
• Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies.
• Ability to translate performance metrics into impactful business decisions and a continuous improvement mindset.