North America Senior Field Marketing Manager

North America Senior Field Marketing Manager About this position

North America Senior Field Marketing Manager

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSAspecializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises,RSAconnects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions ; the first ever and only multi-functional, passwordless hardware authenticator ; and a frictionless, mobile-optimized experience for the modern workforce.

If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team! For more information, go to

RSA is looking to hire a North America Marketing Director to own field marketing and global events strategy across the region — driving pipeline and revenue growth in lockstep with Federal, Strategic, Enterprise, and Commercial sales leadership

This is a role for a hard-hitting operator: someone who can build the plan, defend it to executive leadership, and still roll up their sleeves to land a flagship program. You'll be relentlessly focused on marketing activity that ties directly to regional business priorities, with clear KPIs and rigorous performance tracking throughout.

This role does not own channel marketing — that sits with the North America Channel Marketing Manager, a close partner in keeping field and channel programs aligned.

• Serve as the senior marketing partner to Federal, Strategic, Enterprise, and Commercial sales leadership — translating business goals into integrated plans that drive net-new logos, cross-/upsell, and pipeline tied to each segment's targets.
• Own the North America field marketing strategy and annual plan, prioritizing investment across RSA's priority ICP based on business impact.
• Bring a sharp command of buyer personas and buying journeys — know who you're targeting, what moves them, and when — and use that insight to shape campaigns, not just events.
• Partner with Corporate Communications and Product Marketing to shape regionally relevant content — the right message, format, value propositions and timing at each stage of the buyer journey.
• Design and lead integrated, multi-channel campaigns — events, launches, roadshows, webinars and initiatives — that build pipeline.
• An understanding of buyer personas and buying journeys, and how to translate that knowledge into campaigns and content that convert.
• Real experience designing and running integrated, multi-channel campaigns — not just executing standalone events.

• Build the global events strategy with the judgment to maximize ROI on major corporate investments: know how to use them launch platforms, big messages, key narratives.
• Make every event count: this isn’t just about having a booth - secure speaking slots, build lead-gen programs around it and run differentiated pre- and post-event engagement that extends its value.
• Partner with Corporate Comms to ensure event messaging and branding is distinctive — a real statement of RSA's market position, not generic booth presence.
• Partner with regional marketing leaders so global strategy lands as well-executed, regionally relevant programs.
• Own ROI measurement — cost per opportunity, pipeline sourced/influenced, speed to pipeline — with AI-assisted reporting to close the loop fast.

• Own and manage the North America field…