Digital Marketing Coordinator at Wellness Pet Company Burlington, MA

Digital Marketing Coordinator job at Wellness Pet Company. Burlington, MA.

The Wellness Pet Company crafts and produces premium pet food, treats, dental chews, and supplements. We believe that premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable – not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.

Do you spend hours every day scrolling on Tik Tok and Instagram Reels? Do your friends and family consider you a Tik Tok expert? Do you have a passion for content creation and producing your own version of the latest social media trends? Do you wish you could pet dogs while you work? If you answered yes to all the above, Wellness Pet could be the place for you!

Our Team is based out of our office in Burlington, Massachusetts, where we work in‑office Monday through Thursday each week, and remotely on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.

We’re looking for a social media obsessed, Tik Tok savvy Digital Marketing Coordinator (who also happens to love pets) to join our team. In this role, you’ll lead the charge in growing our social media presence by producing edgy and on‑trend Tik Tok content, managing the content calendar for our @wellnesspetfood social media accounts, acting as a core member of the Wellness Integrated Marketing Team in supporting all digital marketing efforts and engaging with our audience of pet parents through gold‑star community management.

You’ll manage the continued growth of our Tik Tok account which has quickly amassed over 400k followers, the largest follower base in the pet industry. This role will work closely with our Integrated Marketing Team and play a key role in our organic efforts, bringing the Wellness® brand to life through compelling social media content and visual storytelling, particularly through video content.

Specifically, you will:

• Manage the creation, development, and execution of social media content calendars across all Wellness accounts for North America (includes @wellnesspetfood on Tik Tok, Instagram, Threads, X, Facebook, You Tube and Linked In)
• Own and manage community engagement across all social platforms
• Inform the team of trending and pop culture related content to produce creative assets that speak to Gen Z. Monitor social trends (particularly on Tik Tok), design tools, and applications to suggest and develop entertaining content that brings the Wellness brand personality to life
• Analyze and report on social media results, current trends and audience preferences; calculate customer acquisition costs, prepare reports and communicate cross‑functionally in order to optimize performance
• Support influencer marketing efforts, namely the coordination and inclusion of influencer content in monthly content calendars
• Facilitate and manage brand collaborations on social media
• Support logistics for People & Engagement events at Wellness Pet and own the development of content and communications to our audience on Linked In
• Assist with email marketing communications

• Participate in the ideation process and implement new programs to develop brand awareness, like promotions and competitions
• Support our amazing customer marketing teams, including distributing top performing social content to current retail customers through our online interface
• Monitor and curate the user‑generated content feed on

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Always starts with the consumer
• Is dedicated to doing it right the first time
• Brings their best every day
• Has an “all‑in” mindset
• Embraces the hard things and does them right away
• Owns their…